3 Reasons Your Book Cover Isn’t Attracting the Right Readers

Almost everyone has heard the adage about not judging a book by its cover, but that advice ignores exactly what a book cover is intended to do. Book covers draw attention to the book and give readers an idea of what is inside. If the cover of a book is wrong, it may draw the wrong audience.

Writers may think that any book sale is a good sale, and even if the book doesn’t match the reader’s taste, their exemplary writing skills will win the reader over. Rarely are they right. More often, selling books to the wrong readers eliminates series read-through, results in poor reviews on sales pages, and keeps books out of the hands of readers who will truly enjoy the book and recommend it to others.

How does a self-publishing author make sure their cover attracts the right readers? An excellent place to start is by avoiding these three cover mistakes.

1. The Cover Doesn’t Match the Genre and Sub-genre

A reader should be able to tell what genre a book is simply by looking at the cover. All genres and sub-genres offer a sort of shorthand that indicates to readers what sort of book is inside. This shorthand can change with the times, and self-publishing authors should research to keep up to date on the latest trends in their genre. This is especially important in a nuanced genre such as mystery.

A collection of books displayed to show the cover images.

2. The Colors Don’t Match the Tone

Colors are an at-a-glance indicator to the reader of what the tone of the book will be. Lighter cover colors such as pinks and yellows or books with pastel-colored covers often indicate a book that will be lighthearted. The book may have some serious scenes, but most of it will be light in tone, with comedy and/or romance at the center.

Dark colors typically indicate a book that will be suspenseful, mysterious, or dangerous.

If a reader buys a book with a pretty pastel painting of a landscape on the front, they will not be expecting horrors and murders within the book. Therefore, authors need to be sure the colors on their cover give readers the right impression of the themes and tones held within the pages.

3. Gratuitous Images

Book covers should tell readers about the book’s content, but covers with gratuitous images can go too far and turn off potential readers. A horror book with a dark cover and ominous images will gain new readers better than a gory cover where the monster within the book is wreaking violent havoc.

Similarly, images with extremely sensual cover images may turn off potential readers even if those readers don’t mind descriptions of such content on the pages of their book.

In addition to turning off potential readers, covers containing gratuitous violence or sensual images will have limited opportunities for marketing. Many ad sites will refuse to sell ads for books with covers that might be offensive to a large segment of readers.

When it comes to covers, less is more. Suggestions of sensuality or violence are more effective for covers than detailed images. No matter how extreme the book’s content, the cover should be fit to sit on public bookshelves in a bookstore.

Selecting the right cover for a book is one of the most critical decisions that self-publishing authors make. The first impression readers get of a book is the cover. A good cover will cause the potential reader to pick up the book and read the description or skim through the book’s first page. An unappealing cover will cause a book to sit unread on a shelf even if the book’s content is compelling.

InstantPublisher has all the tools writers need to self-publish their books. This includes cover art templates and options to purchase custom cover art. Call us today at 1800  259 2592 to learn more about the wide range of exceptional services InstantPublisher offers.


6 Easy Steps to Create a Classroom Anthology

5 Reasons to Create a Classroom Anthology offered several good reasons to create a classroom anthology but didn’t get into details about how to do so. Here are the steps teachers need to take to create a classroom anthology:

1. Establish Parameters

During the first phase of creating a classroom anthology, the teacher must establish the parameters the students will write within. Will the anthology feature fiction or non-fiction works? What topics will be covered? What restrictions will there be on content? What size should each installment in the anthology be?

All of these things should be decided before the start of the project. These decisions should be based on class size, age of students, and desired anthology length. The latter will be determined by the desired aesthetic, page size, illustrations, and font size.

Longer books will cost more to print than shorter books but are typically more aesthetically appealing. InstantPublisher has a print cost estimation tool to help teachers decide the best book length for their classroom.

The teacher should also determine whether artwork from the students should be included in the anthology. For example, will the artwork be black and white drawings or color images?

A teacher and students give a copy of their classroom anthology that used custom printing services from InstantPublisher to the school library

2. Have Students Create an Outline

Outlines will help students write more succinctly and allow the teacher to give input in the planning stage of each anthology installment.

Fiction, non-fiction, and poetry outlines will all look different, but they will give the student and teacher a roadmap to follow for the project. In addition, it will help students stay on track and meet their writing goals.

Fiction outlines should include where a story begins and ends and critical plot points.

Non-fiction outlines should include a thesis statement and a list of the most important points covered.

3. Edit Drafts

After the outline is completed, the first draft can be written. It is essential for the teacher to enforce deadlines and ensure that plenty of time is provided for re-writes. Once the draft is completed, the teacher can make corrections and return the project to the student. It may take several rounds of edits to perfect the student’s work.

A well-edited anthology is important. Many students will remember their contribution to the anthology with pride. Whether the anthology is intended as a keepsake or a fundraiser, it should be as close to perfect as possible.

4. Create a Cover

The cover for the anthology can be a student work of art, if appropriate. If student art isn’t suitable for the cover, the anthology cover can be created by the teacher or purchased.

Covers should give readers an idea of the topics or themes of the works within. It should have colors congruent with the tone of the work.

InstantPublisher offers an easy-to-use cover template for those using their printing services.

5. Make Printing Decisions

Many choices need to be made before a classroom anthology is printed. These include binding options and book size. InstantPublisher can help guide teachers through this process.

6. Order and Distribute the Completed Classroom Anthology

Once the printing choices have been made, there is nothing to do but wait for the finished books. In some instances, the teacher may wish to order a proof copy of the anthology to ensure the aesthetics are as desired.

Be sure to get book orders from students and their families before making the final order. The number of books ordered often affects the printing cost, which may create additional book orders cost-prohibitive.

InstantPublisher can give you step-by-step assistance with all your printing needs. Call us today at 1-800-259-2592 for personalized service.

5 Reasons to Create a Classroom Anthology

A child’s school years set them up for success in life. Having a good education and a love of learning helps children enter adult life with the tools they need to thrive. A great educational experience is vitally important to students. Classroom anthologies can be one piece of the larger educational puzzle that enhances the classroom experience of students.

Classroom anthologies are beneficial to teachers and students alike. Here are five benefits a classroom anthology offers to teachers and students.

1. Meaningfulness

Students love having a tangible result of their work in hand. It allows them to be proud of the work they have done and it is easier to retain as a keepsake than an essay or test.

Classroom anthologies remind students of their time in class and the lessons they’ve learned. When they look at the anthology sitting on their shelves it can give them a sense of pride as well as positive feelings about their time in the classroom which may allow them to recall some of the lessons they learned.

2. Student Motivation

Students are more willing to put work into something lasting. Knowing their work will be put into a classroom anthology can motivate apathetic students because their work matters. The work they are doing isn’t going to be just another score written down in the teacher’s grade book.  Their work will be on display to other students and their families.

A teacher making a classroom anthology with students

3. Increase Writing Skills

A classroom anthology is a perfect end goal for an educational unit on the elements of story. Teaching students how character, plot, and setting create a story is a perfect opportunity for the teacher to end the coursework with the class putting their knowledge to use and creating their own stories.

Similarly, anthologies can be made from poetry or essays on related topics. They can be tied to a wide variety of writing-related units.

Additionally, student art related to the work can be added to the anthology as well to give students a rounded educational experience.

4. School fundraising

Student-made anthologies are a great fundraising opportunity.

Using anthologies to earn money for the school increases school spirit and lets students feel like they are making a difference. It also teaches them about production, distribution, and sales. This can lead to discussions about economics, entrepreneurship, mathematics, and other business-related topics.

5. Parent Appreciation

In the modern school environment where so much classwork and testing takes place online, parents can feel left out of the educational sphere. Instead of papers and tests being sent home for parent viewing, many schools simply calculate grades in an online progress book.

Having a classroom anthology gives parents the opportunity to see their child’s work and to have tangible keepsakes of their child’s educational journey.

Classroom anthologies are great opportunities for teachers to showcase student work and for students to have a keepsake from their class.

InstantPublisher is an easy and affordable way for teachers to bring the benefits of a classroom anthology to their students. Visit our website today to learn more.

5 Reasons to Make a Hardcover Edition of Your Book

Softcover books are cheap to produce, portable, and accessible to readers so why should an author invest the resources to produce a hardcover edition of their book?

Here are 5 reasons every author should add a hardcover book to their product catalog.

1. Hardcover Books are Sturdy

Paperback books can withstand a lot of use but they just aren’t as sturdy as hardcover books.

Hardcover books’ durability can make them more appealing to librarians, teachers, and others whose books may circulate through many readers and be used much more extensively than the average consumer copy.

Similarly, hardcover books are more likely than paperbacks to hold up over the years. Authors considering their legacy should opt for at least a short-run hardcover printing of their book to ensure copies are available to future generations.

2. Hardcover Books are Collectable

Authors who are small and just starting out may not think they have much of a fanbase but just because their inbox isn’t being inundated with daily praise doesn’t mean they don’t have a few superfans.

A man reading a self-published hardcover book

These superfans don’t just want to read the author’s book but they want to showcase it on their shelf. The book isn’t just an object containing words to entertain them but it becomes a piece of shelf decor.

Hardcover books are better for bookcase showcasing than softcover books.  They are something extra that authors can offer their most devoted readers.

3. Professionalism

Hardcover books look professional. They signal to readers that the author put in extra time and resources to create the book and therefore suggest to the reader that the book is of higher quality.

This is especially important if the book in question is a professional work such as a how-to guide that will be sold at conferences or speaker tables.

4. Reader Preference

Some readers simply prefer the feel of a hardcover book in their hands as opposed to a paperback.

The more options readers are given, the more likely they will be to say yes to an author’s books.

If a reader prefers hardcover books they might pick up a paperback if they really love the author but offering the hardcover will bring down all the sales barriers and the reader will eagerly pick up the book.

5. Opportunity to Diversify

Having a hardcover book as well as a paperback gives the author the opportunity to use a different cover or to add features like a dust jacket which might appeal more to the aesthetics of a reader.

Readers do, unfortunately, judge books by their covers and having multiple cover options gives a book the opportunity to visually appeal to a wider range of readers.

InstantPublisher can create a durable and attractive hardcover copy of your book with or without a dust jacket.

For more information on turning your manuscript into a sturdy and appealing hardcover book contact us today.

5 Reasons Authors Should Publish with InstantPublisher

Self-publishers have more options than ever before when it comes to getting their book out into the world. With all those options it is easy to get lost or overwhelmed. InstantPublisher is the answer to creating high-quality print and digital copies of your book.

1. Full Service

InstantPublisher helps customers with all of their publishing needs. Whether an author needs a custom cover, illustrations, or interior book formatting services, InstantPublisher can provide them. They even offer ghostwriting services if an author struggles to bring their idea to life on the page.

The InstantPublisher self-publishing company logo

2. Experience

InstantPublisher is a division of Fundcraft Print Group. While InstantPublisher launched in 2001, Fundcaft Print Group has been in business for three generations. They are a family-owned company passionate about publishing. InstantPublisher has printed over 11 million books.
With that kind of experience, you can feel confident working with experts in book creation and custom printing.

3. Customer-Focused

As a family-owned company, InstantPublisher cares about its reputation and shows it by offering exceptional customer service. InstantPublisher works to customize its service to a customer’s individual needs. They offer an informative blog to help authors write, publish, and market their books. Their website includes templates, walkthroughs, and video tutorials to give their customers the tools they need for success.

InstantPublisher is easy to contact and eager to help writers bring their publishing dreams to life.

4. Cost

InstantPublisher has an estimate calculator on its site, so you can quickly see how much any printing batch will cost.

By offering bulk printing, InstantPublisher offers low-cost printing options to customers. Also, customers only pay for the services they need, so there are no hidden costs or fees.

5. Options

InstantPublisher offers a wide variety of printing options. Whether an author is looking for paperback, hardback, or wire binding, InstantPublisher has binding options to suit their needs. They offer five standard book sizes as well as custom sizes upon request. They can print in black and white or color. Rush service is also available.

In addition to printing options, InstantPublisher can mail your books directly to your customer list. Don’t have the space to store a large print run? InstantPublisher offers warehousing and fulfillment services.

Bonus: InstantPublisher’s books are 100% printed in the USA. InstantPublisher is located in Tennessee.

While InstantPublisher is glad to work internationally through their website, at their heart, they are a homegrown American company.

Whatever your printing needs are, InstantPublisher is eager to help. Call us today at 1 800 259 2592 or visit our website. We look forward to meeting all your printing needs.

5 Reasons to Create an eBook

Readers today have more options than ever before when it comes to consuming content. While many readers still prefer holding a physical book in their hand, that hasn’t stopped the wave of digital books, also called e-books, from storming the market. Here are five reasons every author should have an e-book version of their book on the market even if they already have a printed paperback.an e-reader on a breakfast table.

1. Wider Readership

E-books have made readership available to a broader audience of people who previously had limited reading options.

Readers no longer have to live near a bookstore or pay high shipping costs to send their books to rural areas.

E-books are easier to store, allowing those with limited space to keep a library of books on their handheld digital devices.

Many e-readers offer options for visually impaired readers. There are e-readers with text to speech options that allow the books to be read aloud by the device and the option for readers to adjust the font, print size, and contrast within their e-reader.

These benefits have created a subsection of readers who primarily or solely consume e-books.

2. E-books Are Efficient

When a self-publishing author prints books to sell, they have to get them to readers physically. This can include taking them to places like conferences for direct sales and shipping them to readers who order online.

E-books sales are as easy as the click of a button. Customers click a link, and the book is loaded onto their device. This means that e-books create no added shipping and handling work for the creator. E-books also require no physical storage space. This makes them ideal for self-publishing writers who don’t have the storage for even short-run printing. Once an e-book is created, there is no more labor involved in the self-publishing author’s production, which means they have more time left over for marketing.

3. Cost-Effective

E-books are cost-effective to create. Paperbacks and hardbacks must be printed in batches, but an e-book file is created once and sold again and again.

The extra costs to create an e-book are minimal, and once the book is made, it exists without the need for batch reprints as books are sold. The amount of copies an e-book can become is infinite.

4. International Markets

The world wide web has created an international marketplace with buyers all over the globe.

E-books have opened international markets to self-publishing authors. The nature of e-books allows an author in the United States to sell their book to a reader in Australia without the costs of international shipping and without the physical movement of books across oceans and continents.

Self-publishing authors with e-books can cast their reader net more comprehensive than ever before and reach customers and markets that were once cost-prohibitive to self-publishing authors without expensive professional distribution networks.

5. Clickable Links

One of the beautiful things about e-books is that authors can include clickable links within the pages. These allow readers who enjoy the e-book to click a link within the book and sign up for the author’s newsletter or follow them on social media. It also allows authors to include links to sites where their backlist is sold,  making purchasing other books by that author as easy as clicking a link.

E-books are an essential option that self-publishing authors should offer their readers.

InstantPublisher can easily take your paperback content and turn it into an e-book ready for sale.

Visit our website and learn how InstantPublisher can meet all your self-publishing needs.

5 Tips for Creating a Riveting Plot

Plot works along with setting and characters to draw your readers into your story and keep them riveted until the last sentence.

Plot, at its core, is what happens in the story. Many writers feel like they need an exciting new idea for their story plot but newness and originality aren’t the keys to hooking readers.  Here are 5  things (other than having a flashy new idea) that will help you keep readers invested in your story plot.

A train representing the journey of the story plot for self-publishing a book

1. Use the Right Structure

Be careful when choosing your structure. Science Fiction, Fantasy, and Adventure frequently follow the structure of the Hero’s Journey however Romance and mystery tend to follow Three Act Structure.

Making sure you are following the correct structure for the story you are telling and the genre it is being told in is vital. The wrong structure can lead to a story that feels choppy, has inconsistent pacing, and makes the reader put down your book.

2. Conflict is King

At the most basic level, plot is a character wanting something and being unable to get it.

It is important that your plot is paved with conflict. Stories, where nothing happens, are boring.

Plot should involve characters going up against seemingly impossible odds to strive for the thing they need.

Conflict can stem from other characters, from the setting, or simply from the realities of the plot. For instance, a character who needs to win a marathon will need to be physically fit to do so. If they are already physically fit and the marathon is easy for them to run there is no conflict and the story of a character running a marathon they are can already physically run is boring. Watching a character struggle to get fit for the marathon and sacrifice the things they love to train their body has the potential to be full of conflict and create an interesting read.

3. Outline the Plot

There are some writers who can sit down and tell a story by the seat of their pants but those writers tend to be few and far between.

Writing a general outline that lists the conflicts characters will encounter allows the writer to be sure their plot has enough conflict to be interesting. It also will help the writer take the character from one failure or success to the next until they get to the climax of the story. Having a plot outline, even if it is a vague one, is an extremely useful tool for writers when it comes to creating a strong plot for their story.

4. Deviate from Genre Formulas at Your Peril

Genre fiction has rules about plot and pacing. Those rules should be followed unless there is an extremely good story reason not to do so.

It is exciting for readers when their expectations are subverted but only if it is done well.

Understand the genre you are writing in and follow the basic story map for your plot. Deviate where appropriate but don’t try to subvert the entire genre unless you are writing a satire.

Readers pick up genre fiction for a reason and with certain expectations of the plot. An adventure story is going to be full of danger. A mystery will be solved at the end and the bad guys will pay for their misdeeds. The lovers in a romance will continue on in their love after the pages close.

When plotting out your story keep reader expectations of the genre in the forefront of your thoughts. Know what readers want from a genre and try to deliver it in a new and interesting way.

5.  Focus on How

Too many writers get hung up on what the plot of their book is. In reality, even a fairly benign plot can be made interesting if told in the right way.

Plot should tie in with setting and characters to keep the reader engaged. Conflict should flow naturally from the elements of the story so that they feel believable and not contrived. Plot is the vehicle for carrying the story along but it is only one element of the story. Combining a conflict-filled plot, epic characters, and an engaging setting is the key to making a riveting story that readers will not only enjoy but will want to tell all their bookish friends about.

Finished writing your story? InstantPublisher can help you self-publish your book.

Instant publisher offers a wide variety of services including custom illustrations, cover design, and interior book formatting. Visit our website today for more details or call us at 1 800 259 2592.

7 Things Every Guidebook Should Include

Guidebooks help guests make the most of their visits to an attraction.

Guidebooks should be written in plain language so that it is easy for guests to understand. It should also be easy to use and attractive to look at.

Here are seven items that every guidebook should include:

1. Maps

It is easy to get lost in an area one has never visited before. Every guidebook should have a detailed map of the attraction. It is important to label points of interest so that guests can make the most of their visit.

A woman reading a guidebook in the car from a guide book publishing company

The map should also include restrooms, security stations, first aid stations, gift shops, and customer service stations. Having these items on the map directs guests to the appropriate places to get their needs met and creates a safe environment for them to enjoy the attraction.

2. Safety Information

Guests not only need to know who to go to for assistance but what to do in case of an emergency.

Potential emergencies vary based on the size and location of your attraction. For instance, an indoor attraction should have fire exits clearly marked. Outdoor attractions with shelters intended for use during bad weather should be clearly marked in the guidebook.

The guidebook should also indicate where any onsite automated external defibrillators (AED) are and include directions on their use.

Additionally, emergency contact information should be listed even if it is as simple as indicating that 911 should be called for emergencies. People from out of the country may not be familiar with local emergency numbers and in emergencies, people often panic. Having a safety section in your guidebook keeps your visitors safe.

3. Attraction Rules

It is important to have a list of rules for guests to follow. Sometimes attraction owners think that rules should be self-evident but guests who have never been to a similar attraction before may be unaware not to touch paintings in a museum or to stay behind the boundaries at a zoo for safety.

Whatever rules you expect your guests to follow should be stated clearly in your guidebook so that visitors know how to behave appropriately.

4. Attraction Dates and Times

Every attraction owner wants their visitors to return for subsequent trips. It is important to tell guests the times that the attraction is open as well as any dates the attraction is closed. If an attraction varies by season, such as a living history farm, that should be noted as well. This lets guests know what to expect from different visits and to plan future visits. Be sure to include any fun traditional events like Christmas lights or 4th of July fireworks.

5. Contact Information

Make sure your guidebook lists contact information that guests might need. This should include the phone number to customer service, the website, and any social media presence your attraction has.

6. History

Make sure your guidebook includes some history and context for your attraction. How did it come to be, who created it, why was it created, etc. If pictures are available include them. Guests will appreciate learning the wider context of the attraction they are visiting. It will help them appreciate the sights they are seeing and make them feel emotionally invested in their visit.

7. Local Interests

Your guests will be coming from far and wide. It is wise to give them information in your guidebook about the area outside of your attraction. Suggesting lodgings, foods, and related attractions can give your visitors a more impactful visit. Be sure to include local small businesses. Visitors will appreciate experiencing the uniqueness of your area and will want to visit your attraction again.

Now that you know what to include in your guidebook are you ready to get started? InstantPublisher can help with all your professional printing needs. Whether you want to make informational guidebooks, eye-catching calendars, or glamorous brochures InstantPublisher is the printer for you. Visit our website today for more information.

5 Tips for Writing Great Characters

There are billions of books in the world and self-publishing authors need to make sure their books stand out to readers.

Characters are the heart and soul of your story. They are the vehicle that allows your reader to experience the plot and setting surrounding your character. Having characters that readers connect to can be the difference between a fan favorite and a flop. Here are 5 tips for creating characters your readers will connect with.

1. Characters Should Exist Outside the Story

Even though a reader’s only experience with your character will be inside the pages of your story it is important for a character to feel like they have a full complex life when they aren’t on the stage of the page.

Characters should have likes, dislikes, friendships, and a background story that isn’t limited to their role in your current story. A reader should feel like they are stepping into a character’s story and not that the character’s story began when they opened the pages.

2. Characters Should Have Relationships

If your characters feel flat try adding a best friend or a family member the character is close to. Have them interact in scenes that aren’t focused on moving the plot forward or showing off an amazing setting. Those things can happen in the scene as well but giving the character time to present their personality while interacting with someone they have known all their lives and will continue to know once the pages are closed will help the reader relate to them.

Additionally, seeing other characters positively interact with the main character can help to recommend that character to the reader. Instead of telling how kind your protagonist is have them be kind to a friend or have a friend comment on something they did that exemplifies the traits you want to show.

3. Characters Aren’t Perfect

Your character should have a few negative traits. Maybe they are impulsive. Maybe they get angry easily. Maybe they are too trusting. Whatever the negative traits you give your character show the readers how those traits create roadblocks for the character to overcome. This allows for a complex character arc that will keep readers invested.

4. Make Your Characters Active

Sometimes a plot requires things to happen to a character but it is always best for the character to make decisions that lead to the next plot point or event in the story. A character who doesn’t wait idly for things to happen to them will be a champion readers want to root for.

5. Avoid or Subvert Stereotypes

Readers get tired of reading about characters who are all the same. Stereotypes might be okay for a walk-on character but they aren’t okay for a protagonist and they make a weak antagonist.

People are complex. No one fits neatly into stereotypes. A “jock” can be an honor student. A “geek” can like sports. A cheerleader can like the bookstore as much as the make-up counter.

A pretty woman representing complex characters in stories

The more you can break stereotypes and show your character as well-rounded, the easier it will be for readers to connect to the character, and the more that character will stand out in their memory once the story is finished.

Once you’ve brought your amazing characters to life on the page, InstantPublisher will help you turn those pages into a printed book. InstantPublisher offers a variety of self-publishing services including interior book formatting, ghostwriting services, custom illustrations, and cover design. To learn more visit our website or call 1 800 259 2592.

5 Reasons to Make a Guidebook

A guidebook offers attraction-specific information to visitors. It is a useful tool that anyone running an attraction should offer whether that attraction is a tour of a winery, an outdoor adventure park, or an art museum.

Not sure where to start with printing your guidebook? InstantPublisher can help.

1. Guidebooks are Souvenirs

Many visitors will collect guidebooks from the various places they have traveled. They cherish these by adding them to scrapbooks or keeping them in memory boxes.

Having a guidebook allows visitors to look back and remember their experiences. It might even encourage them to return to the attractions they loved and enjoy the experience again.

InstantPublishers’ variety of binding options can help you create high-quality guidebooks that can be enjoyed by your visitors for years to come and that are perfect for your attraction’s specific needs.

2. Guidebooks Supplement Signage

Too often visitors to attractions become overwhelmed by the enormity of what they are seeing. There is so much to read, hear, feel, and remember. This can make them miss signage that is placed around the attraction to relay stories, information, and historical facts.

A guidebook is a quick reference guide that visitors can look back on and get some of the information they might have missed from the signage or simply forgotten in the wealth of information presented. It may remind them which president rode on the displayed train car or what kind of grapes are used to make premium wine.

3. Guidebooks Offer Quick Access to Information

Your guidebook might include a map of the attraction, a list of attraction rules, and other local landmarks related to the attraction which visitors should experience. Guidebooks give visitors a comprehensive experience without increasing the number of employees who otherwise might be required as the source of such information.

A girl looking at a guidebook while standing next to her luggage

4. Guidebooks Offer a Chance to Share History

A guidebook is a great place to include the attraction’s history. If the attraction is man-made its origin story can be included in the pages of the guidebook along with images of the creator. The guidebook can feature images from the attraction’s past and perhaps some hints about the future of the attraction.

5. Guidebooks Enhance Guests Experiences

Providing a guidebook to guests is that added touch that makes guests feel valued and enhances their experience at your attraction. Guests appreciate having information easily available at their fingertips as they peruse what you have to offer. Don’t forget to include your website and contact information so guests can visit your gift shop virtually after their visit is completed.

Guidebooks are a multifaceted tool that attraction owners can use to help their guests have the best possible experience.

Making a guidebook has never been easier. InstantPublisher is a printing company that can help you every step of the way. From formatting to illustrations, InstantPublisher can help you create an amazing guidebook to meet the unique needs of your guests. To learn more visit our website.