Why Every Entrepreneur Should Print A Book.

As an entrepreneur what is one of the most sought-after items for your business?  It is Attention!

Even the best products will not sell themselves. If you need to sell more products or services, start with attention! Once you have the attention of your consumer, then you can show them the benefits of your product or service.  Same thing goes if your want to raise money….you have to get the attention from angles and PE funds to pitch them.

You see where I am going here?  There are many ways to get attention; but, in my experience, writing and publishing a book is not only one of the best ways to get attention it is one of the most under-utilized methods of gaining attention by entrepreneurs.

How does a book get your attention?  A book is great for getting attention because it is a multi-purpose marketing tool with unique abilities to create attention that you can turn into almost anything else you want: sales, media, word of mouth and authority.

How can InstantPublisher help?

Publishing a book is expensive, right?  Publishing a book is a lot cheaper than many forms of marketing out there if the author is willing to do the work.  Sure, if you want to hire someone to write your book for you then it will be expensive.  But if you have the ability to put your thoughts down on paper it can be extremely affordable.  For example, if you put together something simple in Word with one of InstantPublisher’s 5.5×8.5 templates you can publish a book for as little as $100 for 25 copies if you keep the content at 60 pages or below.  If you stick to this simple platform, you can also print 1000 copies for $1,000.

Can I customize my book to gain more attention?

With 100’s of different publishing options, InstantPublisher can create any book you can imagine. Sometimes quantity over quality may not be what you’re looking for and we can help with that as well.  With options ranging from simple rounded corners or foil stamping all the way up to custom leather hardcover with ribbon bookmarks….we have every option available.

Can I get help with my publishing project or am I on my own?

InstantPublisher can help you with your publishing project in every way you can imagine. Consultation services are provided to all our customers at no cost.  We offer many services ranging from simple layout and cover design to full-on ghost-writing services.  We can also offer marketing services including printing flyers and mailings or book warehousing and distribution.

If you’re ready to print your books and need a simple quote click here https://www.instantpublisher.com/book_calculator.aspx

For more personalized service, give us a call at 800-259-2592 or email questions@instantpublisher.com

What type of finish is best for my book cover?

Cover finishing

InstantPublisher offers many types of stock cover finishes.  For special requests not listed on our site, please email or give us a call.

UV Coating
This coating is the standard “free” option on InstantPublisher’s self-published covers.  UV is common in print and stands for “ultra-violet,” as the coating is dried by UV light.   The coating adds a glossy sheen to the cover similar to a clear coat.  It adds a little protection but not as much as plastic lamination.

Plastic lamination
Plastic lamination is a plastic film applied to book covers for a finished look that provides protection.  Plastic lamination will provide some scratch resistance to your book and is an upgrade on soft cover books but comes standard on our hardcover cased books.  This type of finish is recommended for any type of high use book like a cookbook or journal.  The standard plastic lamination InstantPublisher offers has a gloss finish.  Other types of lamination are available like antimicrobial, soft touch and matte lamination.

Linen Plastic Lamination
The linen lamination is similar to the standard gloss laminate but it is processed through a texturizer that adds a linen texture similar to an old photograph.  It still has a somewhat glossy finish but not as glossy as standard gloss laminate.

Foil Stamping
Foil stamping uses a metal stamp and a foil to create a metallic finish.  This type of coating is most popular on cloth or leather covers that cannot be printed on.  Usually it is just a title or something small as foil has its limitations.  At times, foil stamping is also used on printed material to make items stand out.  Foil is available in a variety of colors but gold and silver are the most popular options.

Embossing/Debossing
Embossing/Debossing is where a stamp is made and an area of the cover is actually raised or lowered for effect.  This is usually done in conjunction with print like a title or object that needs to stand out on the cover.  It is similar to Foil Stamping but without the use of foil.

 

InstantPublisher would like to introduce a new cover coating option with antimicrobial coating technology.  

Antimicrobial Coating

Instantpublisher’s antimicrobial coating offers added protection against certain dangerous bacteria and other harmful microbes. The specialty treated covers feature a durable antimicrobial coating that helps prevent the growth of some potentially harmful bacteria. Antimicrobial coating can also be cleaned with soap and water to further sanitize surfaces. This coating is ideal for use in books that are frequently handled.  This coating is a gloss lamination type of coating.

Surface Treatment
In some cases, microbes such as bacteria can cause illness in humans and animals.  Bacteria frequently grow on contaminated surfaces and may be transferred through physical contact. Antimicrobial coatings create a surface that helps limit certain bacterial growth. When these bacteria are unable to multiply and spread, they can easily be eliminated with common sanitation processes.

ISO-22196 Testing

Instantpublisher’s antimicrobial coating has been independently evaluated using ISO-22196 test methods to measure antibacterial activity on plastic surfaces. Antimicrobial coating has only been tested against specific bacteria and may not kill or otherwise neutralize viruses and other patho­gens.

Protocol 01 -1A Testing

Antimicrobial coating has also been evaluated using Protocol 01-1A to measure the performance of sanitizers on nonporous surfaces such as polyester. Multiple wear cycles are performed with test microorganisms to determine residual antimicrobial performance.

The additional cost will be $.50 per book.  The option will be located under the cover coating section of the order form.  Instantpublisher can supply a small logo to place on your cover to alert buyers of the extra feature per your request.