4 Ways To Use Magnets — Made by Custom Printing Services to Advertise Your Business

Almost every home in the USA has a refrigerator; most of those have, at the least, a spattering of magnets on the door. These may be holding little Susie’s art projects or little Timmy’s camp pictures. The magnets may be holding an appointment reminder or a take-out menu for the local pizza place.

Magnets are an often overlooked way for businesses to keep their names and information fresh in the mind of clients simply through repetition.

Businesses can use custom printing services at InstantPublisher to get magnets into their client’s homes and keep their name fresh in clients’ minds.

A refrigerator covered in magnets

1. Appointment Cards

Magnets make great appointment cards as they can be placed on the refrigerator and seen again and again by clients.  This not only serves as an appointment reminder but keeps the name of the provider fresh in their mind.

Writing appointments for long interval visits that occur after 6 months or more is a great way to prevent clients from forgetting appointments and avoiding no-shows.  This is perfect for things like routine eye exams and dental cleanings.

Magnets on a refrigerator are also visible to household visitors so a client whose appointment cards are displayed in their kitchen is offering free advertising to their visitors and guests every time someone opens the refrigerator to get a soda.

2. Offer Magnets as Gifts

Instead of passing out flyers at a parade, fair, or conference, businesses can pass out magnets instead. Magnets are less likely to be discarded because of their functionality. They also stand out when competitors are handing out paper products.

A potential client may not think they need a business’s offered services at the moment but if they place a magnet with the business contact information on their refrigerator they are more likely to choose that company over other companies they have never used when they do have a need arise.

Magnets are also lovely gifts to give once a business transaction has been completed. It shows more appreciation for a client than a simple business card, receipt, and handshake.

3. Use Magnets to Spread Smiles

Custom printing services can make magnets that not only reflect a corporation’s values but that are humorous as well. Punny and fun magnets will give clients a positive association with the company and make them more likely to choose that company over competitors when they have a need that the company can fulfill.

4. Link Clients to Your Business

Custom printing services can print your QR code on a magnet which allows a client to access a business website or menu by simply pointing their phone at the magnet. This is a great way for restaurants to use their magnets to give clients instant access to their menu and make ordering food simple and easy.  Younger clients especially appreciate the ease of QR codes.

Instant Publisher offers a wide range of custom printing services for businesses. Whether your business needs annual report printing services, guidebook publishing services, custom magnet printing, a calendar publisher, or any other business printing needs simply visit our website. We can help you connect with your clients and grow your business.

5 Things to Know About Genre When Self-publishing a Book

Genre tells a reader what to expect when they buy a book. For self-publishing authors, identifying what genre their book falls into and marketing it properly can mean the difference between a great career with satisfied customers and a boatload of negative reviews and angry customers who won’t ever buy another book from that author.

1. Identify the Book’s Genre

It is very important for a writer to properly identify what genre their book falls into. For instance, a book that has a romance isn’t automatically classified in the romance genre.  Books in the romance genre focus on romance and end with the couple together and happily anticipating their future lives as partners.

A book with a romantic subplot that ends with the couple together isn’t a romance.

A book focused on a romance that ends in the death of one of the couple members or the couple’s break up isn’t a romance.

Classifying the latter books incorrectly will cause the wrong reader to purchase the book and to go in with incorrect expectations which will lead to reader disappointment.

If a book doesn’t meet the elements of any genre then it should be labeled as general fiction.

2. Use Caution When Subverting Expectations

Readers like to be surprised when an author subverts their expectations however, they don’t appreciate it when those subversions change the genre of the book by not meeting genre expectations. For instance, readers who buy a mystery book won’t think it’s fun and interesting if the detective is unable to solve the mystery and the book ends without answers. The detective may not be able to prove the case and the criminal might get away but the mystery must be solved or the reader won’t feel that the book met their expectations as a reader of that genre.

3. Marketing Materials Should Make Genre Clear

A science fiction background representing genre when self-publishing a book

A book’s cover, title, and synopsis should make it clear what genre the book belongs to. Every genre and subgenre has patterns in its titles and covers. Writers should ensure their custom book covers elicit the proper genre and subgenre.

A book cover with a punny title and a cat looking at a broken tea cup is going to suggest to a reader that the book is a cozy mystery. If they purchase the book and it turns out to be a gritty police procedural the reader will be disappointed

4. Your Name is Your Brand

Authors who write in multiple, uncomplimentary genres, should use pen names or variations on their names to avoid confusing readers.

Author name is part of branding, marketing, and establishing reader expectations. When an author puts out several books in a genre their name becomes associated with that genre and creates genre expectations for the reader. In many cases, it is known the writer is writing different genres however the distinction of the name on the cover allows readers to know what sort of book they’re getting.  A great example of this is Nora Roberts and J D Robb. This is the same author but she uses her name to distinguish, for readers, what genre expectations they should have when picking up her books.

5. Don’t Switch Genre Mid-series

When an author is writing a series, all of the books in that series should be in the same genre. Readers enter a series with expectations laid out in book one and if the series suddenly moves from a cozy mystery to a science fiction alien invasion to a romance the readers will be disappointed and the latter books in the series might not find their tribe of readers while the early readers will stop reading as the genre changes unexpectedly and the books no longer meet their expectations.

While there is freedom when one decides on self-publishing a book, they still need to be aware of their reader’s expectations. Having a book that fits into a genre and is clearly marketed for that genre is one of the ways self-publishing authors can assure their book printing leads to satisfied readers.

InstantPublisher is a book printing company that offers a wide range of self-publishing services to independent authors.  From custom book covers to interior book design InstantPublisher has services catered to the self-publishing community.  We offer a wide range of options including hardcover book printing and digital printing services. Check out our website to learn more today.