5 Ways to Avoid Burnout as a Self-Publishing Author

Burnout is the biggest threat to a self-publishing author’s well-being. It makes it challenging to write and lowers writing quality. It can even make an author question whether writing is for them.

Burnout isn’t the same as writer’s block. Burnout isn’t project-specific. Instead, it is an inability to write anything. When writing is forced the quality is poor, and the writer feels that work is difficult labor that must be pushed through. They may feel like they are sinking in quicksand every time they try to write.

The good news is that this condition is temporary. The bad news is that recovery time, depending on the level of burnout can take months or even years. It’s best for a self-publishing author to avoid burnout rather than care for themselves on the long road to burnout recovery.

A burned-out author struggling to write using their computer

Here are five tips to help self-publishing authors avoid burnout.

1. Self-Care

Self-publishing authors need to be sure they are eating a healthy diet, getting adequate sleep, exercising appropriately, and managing any medical conditions they have with the help of their medical practitioner.

All well-being, including avoiding burnout, stems from overall health. The brain is an important organ in the self-publishing author’s body, and it functions best when the rest of the body is as healthy as possible.

2. Creative Input

Authors, especially fiction authors, need to consume stories to fill their creative wells. Self-publishing authors should continue to read books, watch movies, attend theatrical productions, and do anything else that exposes them to stories.

Some authors hide from stories when they are creating for fear that they will accidentally plagiarize what they are consuming.

Most authors can avoid this by being aware that it is a concern and mindful of what they are creating. If an author still feels they may accidentally plagiarize other author’s stories, they should consume stories in a genre that is different from what they create.

3. Set Realistic Goals

For many self-publishing authors, the reality of the trade is that the more books they produce, the more their careers can grow. Many new self-publishing authors try to expedite their success by pushing themselves to create at a rate beyond their sustainable abilities.

Self-publishing authors should assess how much they can comfortably write before feeling like their creative well is dry and then set daily or weekly writing goals slightly under that amount. Not completely emptying their creative well each time they write will allow them long-term sustainability.

4. Learn to Say “No”

Self-publishing authors need to master the word “no.” It is an incredibly difficult word for many because they fear that they will say no to the wrong thing. They will miss a big break.

Self-publishing authors should engage with the reader community but they need to decide what works for them and how to best maximize their time and energy. Self-publishing authors don’t have to be on every social media platform, go to every author event, and run ads everywhere the internet allows.

Self-publishing authors need to clearly understand their strengths and where they can get the most returns. This doesn’t mean not doing marketing or engaging with readers, and it means not spreading oneself thin for fear of missing out.

5. Take Mental Time Away from Writing

Some self-publishing authors become so consumed with writing that their whole life revolves around creating. Their downtime is consumed with books and lectures on writing and self-publishing. Their free time is spent at author events and book signings.

It isn’t bad or wrong for self-publishing authors to love writing and make it a huge part of their life but having a life completely focused on writing can exhaust the creative brain and lead to burn-out.

Every writer should have one hobby that has nothing to do with writing. This could be quilting, woodworking, video gaming, or other hobbies that don’t revolve around creating stories. These hobbies give the mind time to rest and recover so when the author returns to their writing work they feel refreshed and able to give their all to their writing again.

InstantPublisher cares about self-publishing authors’ health and well-being. We offer a wide variety of book publishing services to meet the wide range of needs of self-publishing authors. We make self-publishing easy and affordable. Visit our website today to see how InstantPublisher can support your self-publishing career.

5 Tips for Ordering Custom Book Covers

Self-publishing a book can feel like a huge undertaking, and getting assistance from others who have different skill-set is vital. Self-publishing authors who are not also skilled graphic designers should get help from a professional when creating their book cover.

Some companies offer pre-made book covers to their clients, but many authors find that they need something more specific to their book and choose to order custom book covers instead. A custom book cover is made specifically to the author’s specifications.

Problems can arise when a self-publishing author isn’t sure what they need to make their book succeed.

Custom book cover designers need direction. Their job is to make the client happy, but sometimes, if the client doesn’t understand what they need their custom book cover to do, the designer produces a beautiful cover but an inferior marketing tool.

Here are five tips for getting the right cover for your book.

1. Genre Matters

The first thing most readers will notice about a book is the cover. Unfortunately, most books are judged by their cover, and self-publishing authors need to ensure that their cover attracts the right readers.

The cover of a fiction book should clearly show what genre and, when possible, what subgenre a book belongs to. A cozy mystery with a thriller cover won’t attract the right readers. Ideal custom book covers will catch readers’ eyes of that genre and convince them to take a closer look at the book. They might read the description on the dust jacket or flip through the first few pages to see if the book is one they are interested in purchasing.

Self-publishing authors who aren’t sure what custom book covers in their genre should look like can browse through the covers of other books in the same genres to see what is similar.

Non-fiction custom book covers should give the reader clues about the book they pick. What is the topic being covered in the book? What is the book supposed to do for the reader?

a non-fiction book about selling books with images of books on the cover

Self-publishing authors should send their chosen custom book cover designer several examples of covers of books similar to their book. Hence, the designer understands what the author wants and can work to mimic the appropriate font, images, etc.

2. Tone Matters

Like genre, tone matters; a book’s tone is usually represented by colors rather than images on custom book covers. A dark and gritty book will have dark black, red, and green hues. A book that is light and funny will have lighter shades in yellows, pinks, and purples. The custom book covers must indicate the book’s tone otherwise, a reader might pick up the book looking for one thing and be unhappy when their expectations aren’t met.

Self-publishing authors need to explain to their custom book cover designer what colors to use and what overall tone to present on the cover.

3. Don’t Be Too Specific

Too many self-publishing authors think that their covers need to show a picture scene from their book. This isn’t useful. Covers are meant to be a metaphor for what the book holds.

If an author goes for too specific of an image, the reader, who hasn’t read the book, won’t understand it, and won’t feel compelled to pick up the book.

The exception to this rule is when a self-publishing author is doing a print of a collectible book that is meant to be bought by fans of the series. Those fans already know the story and can appreciate a cover that is more on the nose.

4. Title

The title on the cover should be big enough to be easily read. It should work with the cover to show readers what the book is about. The title and cover should complement each other enough that readers can use the two to decide if the book is one they would be interested in. The book title and cover shouldn’t create confusion such as a title like Billy’s Birthday Party with a cover of a helicopter landing on a helipad.

Unless the author has a big following, their name should be smaller than the title of the book as readers will be buying for the genre and tropes of the book rather than the particular author’s style.

5. Ask About Rights

Authors must ensure that the artists and designers they work with know that their image is intended for commercial use. The author should be sure they can use the pictures on the cover for marketing. If a cover is an illustration the designer drew, does the designer own that image, or does the author? Can the author put the image on merchandise?

It is always best for an author to get rights to illustrated images specific to their book, and additional rights may mean higher out-of-pocket costs.

Whether you need custom book covers, interior book design, or digital printing services, InstantPublisher can help with everything you need to print your own book. Visit our website for more information on the vast services we offer.

4 Ways To Use Magnets — Made by Custom Printing Services to Advertise Your Business

Almost every home in the USA has a refrigerator; most of those have, at the least, a spattering of magnets on the door. These may be holding little Susie’s art projects or little Timmy’s camp pictures. The magnets may be holding an appointment reminder or a take-out menu for the local pizza place.

Magnets are an often overlooked way for businesses to keep their names and information fresh in the mind of clients simply through repetition.

Businesses can use custom printing services at InstantPublisher to get magnets into their client’s homes and keep their name fresh in clients’ minds.

A refrigerator covered in magnets

1. Appointment Cards

Magnets make great appointment cards as they can be placed on the refrigerator and seen again and again by clients.  This not only serves as an appointment reminder but keeps the name of the provider fresh in their mind.

Writing appointments for long interval visits that occur after 6 months or more is a great way to prevent clients from forgetting appointments and avoiding no-shows.  This is perfect for things like routine eye exams and dental cleanings.

Magnets on a refrigerator are also visible to household visitors so a client whose appointment cards are displayed in their kitchen is offering free advertising to their visitors and guests every time someone opens the refrigerator to get a soda.

2. Offer Magnets as Gifts

Instead of passing out flyers at a parade, fair, or conference, businesses can pass out magnets instead. Magnets are less likely to be discarded because of their functionality. They also stand out when competitors are handing out paper products.

A potential client may not think they need a business’s offered services at the moment but if they place a magnet with the business contact information on their refrigerator they are more likely to choose that company over other companies they have never used when they do have a need arise.

Magnets are also lovely gifts to give once a business transaction has been completed. It shows more appreciation for a client than a simple business card, receipt, and handshake.

3. Use Magnets to Spread Smiles

Custom printing services can make magnets that not only reflect a corporation’s values but that are humorous as well. Punny and fun magnets will give clients a positive association with the company and make them more likely to choose that company over competitors when they have a need that the company can fulfill.

4. Link Clients to Your Business

Custom printing services can print your QR code on a magnet which allows a client to access a business website or menu by simply pointing their phone at the magnet. This is a great way for restaurants to use their magnets to give clients instant access to their menu and make ordering food simple and easy.  Younger clients especially appreciate the ease of QR codes.

Instant Publisher offers a wide range of custom printing services for businesses. Whether your business needs annual report printing services, guidebook publishing services, custom magnet printing, a calendar publisher, or any other business printing needs simply visit our website. We can help you connect with your clients and grow your business.

5 Things to Know About Genre When Self-publishing a Book

Genre tells a reader what to expect when they buy a book. For self-publishing authors, identifying what genre their book falls into and marketing it properly can mean the difference between a great career with satisfied customers and a boatload of negative reviews and angry customers who won’t ever buy another book from that author.

1. Identify the Book’s Genre

It is very important for a writer to properly identify what genre their book falls into. For instance, a book that has a romance isn’t automatically classified in the romance genre.  Books in the romance genre focus on romance and end with the couple together and happily anticipating their future lives as partners.

A book with a romantic subplot that ends with the couple together isn’t a romance.

A book focused on a romance that ends in the death of one of the couple members or the couple’s break up isn’t a romance.

Classifying the latter books incorrectly will cause the wrong reader to purchase the book and to go in with incorrect expectations which will lead to reader disappointment.

If a book doesn’t meet the elements of any genre then it should be labeled as general fiction.

2. Use Caution When Subverting Expectations

Readers like to be surprised when an author subverts their expectations however, they don’t appreciate it when those subversions change the genre of the book by not meeting genre expectations. For instance, readers who buy a mystery book won’t think it’s fun and interesting if the detective is unable to solve the mystery and the book ends without answers. The detective may not be able to prove the case and the criminal might get away but the mystery must be solved or the reader won’t feel that the book met their expectations as a reader of that genre.

3. Marketing Materials Should Make Genre Clear

A science fiction background representing genre when self-publishing a book

A book’s cover, title, and synopsis should make it clear what genre the book belongs to. Every genre and subgenre has patterns in its titles and covers. Writers should ensure their custom book covers elicit the proper genre and subgenre.

A book cover with a punny title and a cat looking at a broken tea cup is going to suggest to a reader that the book is a cozy mystery. If they purchase the book and it turns out to be a gritty police procedural the reader will be disappointed

4. Your Name is Your Brand

Authors who write in multiple, uncomplimentary genres, should use pen names or variations on their names to avoid confusing readers.

Author name is part of branding, marketing, and establishing reader expectations. When an author puts out several books in a genre their name becomes associated with that genre and creates genre expectations for the reader. In many cases, it is known the writer is writing different genres however the distinction of the name on the cover allows readers to know what sort of book they’re getting.  A great example of this is Nora Roberts and J D Robb. This is the same author but she uses her name to distinguish, for readers, what genre expectations they should have when picking up her books.

5. Don’t Switch Genre Mid-series

When an author is writing a series, all of the books in that series should be in the same genre. Readers enter a series with expectations laid out in book one and if the series suddenly moves from a cozy mystery to a science fiction alien invasion to a romance the readers will be disappointed and the latter books in the series might not find their tribe of readers while the early readers will stop reading as the genre changes unexpectedly and the books no longer meet their expectations.

While there is freedom when one decides on self-publishing a book, they still need to be aware of their reader’s expectations. Having a book that fits into a genre and is clearly marketed for that genre is one of the ways self-publishing authors can assure their book printing leads to satisfied readers.

InstantPublisher is a book printing company that offers a wide range of self-publishing services to independent authors.  From custom book covers to interior book design InstantPublisher has services catered to the self-publishing community.  We offer a wide range of options including hardcover book printing and digital printing services. Check out our website to learn more today.

5 Items Influencers Should Have in Their Merch Shops

Influencers on social media should start offering merchandise as soon as they regularly have 1000 people interacting with their work. Many influencers open a merch shop and aren’t sure what to fill it with. The most common merch shop items are apparel. While apparel should absolutely be in merch shops, clothing isn’t the only thing influencer audiences want to buy.

If influencers are doing signings and meet-ups, they should have a well-stocked, portable merch shop to give fans plenty of options for buying things to show their affiliation with their influencer of choice.

image representing custom printing services for ecommerce

1. Posters

One thing that hasn’t changed over the years is that influencers’ fans love to have their images hanging in their living spaces. This is an especially great idea if fans are typically under 25 years old. Teens and young adults love putting pictures of influencers they admire in their personal living spaces, whether their bedroom or dorm room.

Posters can be an image of the influencer with a tagline they have made theirs or an image related to their social media presence. For instance, a custom drawing of the influencer’s avatar. Ideally, fans ordering a poster from the influencer’s merch shop should receive it signed.

2. Calendars

Calendars are another great merch item that fans want to buy as part of their décor.

Calendar publishers often offer easy-to-use templates, so creating a calendar with fan favorite images from the year before is fast and easy.

Influencers can also ask their fans for fan art to include in their calendars which is a huge opportunity for fan interaction.

3. Folders

Influencers with a fan base who are 25 and under should consider adding folders to their merch shop, especially around the start of the school year. Students love carrying folders with images of influencers they love and channels they support. The folders also work as school conversation pieces allowing fans to seek out friends who view content from the same influencers.

Folders can show images of the influencer, their logos, or items related to their content that would be easily recognizable.

4. Scratch Pads

Influencers with an older audience would benefit from offering custom items such as scratchpads with their logos. Many people 25 and older still make paper lists and love having a scratch pad with an influencer on whose platform they interact with. Scratchpads also make great giveaway items for meeting fans as they are small, portable, and inexpensive for the influencer to have produced.

5. Books

Every influencer should have a book related to their platform. If they don’t feel skilled enough to write a book themselves, they can use an experienced ghostwriter.

The books written will vary by what the influencer does on their platform. For instance, a make-up influencer might write about what they look for in their cosmetics and give application tips. On the other hand, an influencer who makes food might offer a recipe book.

An influencer who plays video games might write an autobiography or even have their community write fan fiction about them as characters.

Some influencers choose quality photo book printing where images from social media are placed together in a book. Similar things could be done with the fan art that the influencer is sent.

Influencers should offer a wide range of merchandise in their online stores and at in-person events as an additional income stream and a way for fans to connect with the influencers they love.

InstantPublisher can help with your custom printing service needs. Whether that is calendar publishers, quality photo book printing, or a cookbook publishing company, InstantPublisher will work with you to give you high-quality custom merch at reasonable costs.

Visit our website today to learn more.

7 Tips For Creating Your Employee Handbook

InstantPublisher offers a wide variety of custom printing services, including Employee Handbooks.

Every employer should have an employee handbook to offer to new hires. This handbook should tell them all the most important things about working for the company, such as culture, the chain of command, policies, and information about who to contact with any concerns. Here are seven tips to make your employee handbook useful for new hires.

An employee handbook printed by a custom printing service, InstantPublisher

1. Easy to Navigate

The employee handbook should be easy to navigate. When a new employee opens the handbook, there should be a list of topics covered and page numbers so that the employee can easily find the information they need. Unfortunately, it is rare for employees to read the handbook cover to cover. Therefore, managers and employees must easily access whatever information they need within the handbook.

2. Engaging to Read

While the handbook is a tool for the company to relay information to new employees, it should also be easy to read and engaging. Employees will skim over things that feel like corporate lawyers wrote them. The language used should be simple and conversational. Complex legal language should be used only when necessary, such as when quoting a law that the company must remain compliant with to stay in business.

3. Include Visual Elements

Including illustrations, graphs, and other visual elements in your handbook will better engage your employees and help make it more accessible to those with different learning styles. In addition, InstantPublisher can help with all the interior book design elements.

4. Include Humor

People like to laugh. Employees are more likely to read and remember a handbook that offers appropriate humor. Educational cartoons and memes can be included to help employees remember essential ideas.

5. Clarity

Make sure that the handbook is written clearly and concisely. Employees need to understand the information they are being given easily. In addition, the point of the handbook is to help an employee succeed at the company, so the handbook should provide the employee with the tools necessary to do that concisely.

6. Content

Every employee handbook should cover all the topics employees need to know to be productive in the company. For example, the handbook should explain benefits, work hours, company culture, absences, vacation time, clocking in and out, breaks and lunches policies, and how worker concerns should be addressed.

Having clearly written policies can also protect a company against legal claims by terminated employees.

7. Annual Review

The Employee Handbook should be reviewed annually to make sure that no updates are needed. If a major change happens within the company before the annual review, then those changes should be reflected in a newly printed handbook with the updated information.

Contact us today to learn how InstantPublisher can help you create an attractive and engaging Employee Handbook.

3 Reasons to Self-Publish With a Vanity Press

There are many choices when it comes to self-publishing a book. Using a vanity press allows the most author control. Here are three reasons authors should consider self-publishing a book with a vanity press.

Warehouse of self-published books from a vanity press

1. Control of Distribution

A vanity press prints and binds a book for an author and sends copies of the book to the author. Some vanity presses offer direct mailing services to clients where copies of their book can be mailed to a list the author provides, often called direct mailing.

This means the author has complete control of where their books are sold. This is especially useful if the author creates the book as an exclusive item to sell with other services such as a workbook at a conference.

Limited distribution is also essential if the author intends their book for a small and specific audience, such as a family history book, classroom anthology, or a collection of sermons specifically made for parishioners of a specific church.

An author might also do a short-run book printing of exclusive books intended for collectors.

There are many reasons an author might want complete control over the distribution of their book and for that, a vanity press is the best self-publishing choice.

2. Content

Traditional publishers are highly selective about the books they publish. Many self-publishing services restrict content, particularly if they have direct contracts with distributors.

Vanity presses don’t control the content of the books they print. In fact, most vanity presses have software and automation in place that limits what employees can see of the book’s contents.

This is ideal for people printing sensitive content such as employee handbooks that include trade secrets.

Additionally, writers can print books expressing political or religious opinions that fall outside mainstream viewpoints.

3. Anonymity

Vanity presses have measures in place to protect an author’s identity. In addition, self-publishing services tied into distribution companies often require social security numbers and other sensitive information for tax purposes.

A vanity press sells a print version of a book to an author. They don’t keep sensitive personal information about the writers who self-publish using their services.

InstantPublisher is a vanity press that offers a variety of self-publishing services to clients. These services include interior book design, custom book covers, hardcover book printing, and digital printing services.

For more information visit our website or call customer service at 1-800-259-2592.

5 Tips for Creating a Sermon Collection

Scholars frequently read the musings and teachings of the founders of the early church as they tried to answer their parishioners’ questions according to biblical principles.

Paul’s letters are printed correspondence helping the followers of the newly organized church understand the teachings of Jesus.

Just as those letters helped early Christians understand the faith, sermon collections take the words of modern pastors and compile them in an easy-to-read format to help scholars and parishioners deepen their understanding of the Christian faith.

And now, Christian self-publishing is easier than ever before.

A pastor delivering a sermon with self-published sermons from a vanity press

Here are 5 tips for creating a sermon collection:

1. Determine the Audience

Will the sermon collection be given to parishioners, or will it be a tool used to draw new members into the church? When compiling a sermon collection, it is vital to know who the audience is so the best sermons for that audience can be printed.

Should the book feature sermons by multiple pastors or just one? Is it intended for reading by one church, the churches within a particular denomination, or all followers of Christ?

If the audience is parishioners, the pastor should feel free to include sermons where they have shared personal stories without a preamble. Sermons that heavily reference one pastor’s life experiences may need some warm-up if they are placed in a book for those outside the pastor’s home church. For example, someone who is not a parishioner might not be aware of a pastor’s ill child or widowed sister. Similarly, if ideas or traditions mentioned in the sermons are specific to a few denominations more explanation may be needed if the intended audience includes many or all Christian denominations.

If the book is for parishioners only, then a short run book printing should be enough copies for distribution. However, if the collection is intended to bring new members to the church and more sheep to the Shepherd, then a wider distribution network, such as a digital version, should be considered.

2. Decide What Sermons to Include

Once the audience is determined, decide on a theme for the collection. This can be a topic, speaker, timeframe, or anything else that connects the collected sermons, and all the sermons included should relate to the theme, even if only loosely. Ideally, sermons should be of similar length though an occasional short sermon or longer one won’t bother readers.

Use caution when including sermons with extremely diverse tones. If the majority of the sermons are hopeful and inspiring, a deep and potentially saddening sermon may not be a good choice to include in the collection. A variety of tones is acceptable, but if one sermon is significantly different in tone than the rest, it may be better to include that sermon in a more tonally appropriate compilation.

3. Edit the Sermons

The sermons may need minor tweaks to make them easier for readers to understand. A professional editor can do this but it can also be done by parishioners with experience in editing, such as teachers. Readability is the most important element of a sermon collection.

It is best for sermons with complex topics to be given in the most straightforward language possible. If the original sermon has words that are not commonly used or strings of complex sentences, consider simplifying it for the readers.

4. Decide How the Book is Divided

A sermon collection should be organized and include an index that informs the reader of that organization. Organizing a sermon collection by topic is an easy default for readers. Other divisions can be done as long as it is logical for the reader to navigate.

An organized collection accounts for readers skipping around within the pages and assures that sermons that build on other sermons have appropriate links, such as a footnote indicating the page of another mentioned sermon.

5. Get Assistance

Christian self-publishing can feel like an overwhelming task the first time one does it Many elements can be involved such as interior book design, custom book covers, and perhaps custom illustrations. Decisions will need to be made about the page size, color, and binding options.

InstantPublisher can help with all aspects of self-publishing a book. Call us today at 1-800-259-2592 for personalized assistance.

3 Reasons Everyone Should Write Their Memoir Now

Vanity book printing has made it possible for everyone to tell their stories. There has never been a better time for people to write their memoirs than today. Memoir writing doesn’t take the same skills as fiction writing. There is no plot to develop, characters to create, or magic systems to develop. Memoirs are as easy as sitting down at the keyboard and telling your story.

Here are three reasons everyone should write and self-publish their memoir now:

1. History

If you are reading this article within 50 years of its publication, you will probably agree that life has been, for lack of a better word, interesting.

It is likely, that, even if you are reading this article one-thousand years past its publication, you are still living in interesting times. This is because one of the best methods historians have for understanding different times in the history of humankind is the written word.

Faces of different individuals representing their unique stories for memoir book printing

History isn’t always in the distant past. The next generation has different life experiences than the one before it and can benefit from hearing the tragedies and triumphs from the perspectives of those who lived it. Memoirs help us preserve our part and perspective in that story for the future.

Printing a book with your story assures your story isn’t lost or discarded, as diaries often are, once the creator can no longer care for it. Lucky diaries find their way into the hands of historical societies, but there have been many people’s stories lost in the annuls of time.

Digital printing services are available to memoir writers, though it isn’t wise to exclusively depend on digital versions of any media. Technology is rapidly changing, and it is difficult to determine whether machines that exist in the future will continue to be able to decipher the words of today. It is always best to have a printed book with a digital copy.

2. Unique Experiences

Everyone has different experiences in life, and those differences become vaster as we move forward in history. There are millions of jobs and hobbies modern people invest their energy in. The life of a plumber has different stories than the life of a social worker. Yet, both stories give value to the world.

Personal triumphs and tragedies can be shared through memoirs.

Every person on the planet is living a different life. Writing a memoir helps explore the uniqueness of individual stories.

3. Self-publishing a Book Has Never Been Easier

Current technology has brought down the cost of publishing a book so much that custom printing services are within the means of everyone. At the time of this writing, InstantPublisher’s cost per book to print starts lower than a gallon of gas in the USA (when you print 25 books or more copies).

InstantPublisher has a team of experts offering a variety of book printing services. In addition, they provide interior book design, premade book cover designs, and ghostwriting services for those struggling to turn their story into a memoir by themselves. Call today at 1-800-259-2592 to learn more about the wide range of services InstantPublisher offers.

5 Tips for Custom Printing a Menu

InstantPublisher is the best self-publishing companies for hardback and paperback books, but they also offer a variety of custom printing services, including menu printing.

Menus are one of the most important tools a restaurant offers their customers to enhance the dining experience.

A strawberry croissant image appearing in a custom printing service menu by InstantPublisher

Here are five tips for printing a menu that will keep your customers coming back for more.

1. Organize the Menu

It is essential to make the menu easy to navigate. A customer should be able to find drinks, appetizers, and desserts at a glance. If the breakfast menu is not separate from the rest of the menu, it should be clearly labeled and the menu should indicate at what times breakfast is served and at what time the lunch and dinner menus go into effect.

Additionally, if you offer specialty menu items such as vegan, keto, or gluten-free items those should be clearly labeled.

2. Clarity

Diners want to know what is on the foods they are ordering and what, if any, sides come with their entrees.

Don’t assume that the name of an item is enough for diners to know what it is. A mushroom and swiss burger might seem simple enough but does it have mayo or a house sauce? Is there lettuce and tomato on the sandwich? Clearly listing what an item contains allows customers to choose the best match for them, as well as ask for any needed customizations, which enhances their dining experience and leads to fewer food returns.

3. Include Colored Photos

While adding photos increases the production costs of a menu, the value cannot be overstated. People eat with their eyes first. Pictures will sway customers to enjoy foods they otherwise might not try. Also, if you have lesser-known food items on the menu, it is a good idea to have them in images so that customers know what they are getting with the order.

Besides lesser-known items, include images of your most aesthetically pleasing items such as a well-dressed burger, mouth-watering desserts, and moist cuts of meat.

Don’t have space on the menu for pictures? Use the menu to direct customers to your website where detailed images of each dish are available for customer perusal. This can be a QR code, especially if your customer base tends to run younger, or a website address if you serve mostly retirees.

4. Colors

Select the right color scheme for your menu. The menu is part of your restaurant aesthetic and should match it but also not clash with the images of the food. The coloring of the menu should be easy to read and should adhere to accessibility standards for those with visual impairments and color blindness. Avoid color combinations of green/red, green/brown, blue/purple, green/blue, blue/grey, green/grey, and green/black as they can be difficult for those with color blindness to see.

When in doubt, black on white or black on cream is a good menu choice for readability. Decorative coloring can be added for aesthetics around the borders and other areas that don’t have text.

5. Choose the Right Style

Different restaurants will want to choose different menu styles. Most casual dining restaurants will find a folded menu meets their needs. If the menu is to be reusable, then lamination is a must.

Spiral-bound menus are advisable if the menu offers a large selection of food and drink items.

Formal dining venues should consider a hardcover menu.

Whether you need a menu printed or you have other custom printing services needs, InstantPublisher can help.

Call us today at 1800  259 2592 to learn more about the wide range of custom printing services InstantPublisher offers. You can also visit our website.