5 Tips for Writing Great Characters

There are billions of books in the world and self-publishing authors need to make sure their books stand out to readers.

Characters are the heart and soul of your story. They are the vehicle that allows your reader to experience the plot and setting surrounding your character. Having characters that readers connect to can be the difference between a fan favorite and a flop. Here are 5 tips for creating characters your readers will connect with.

1. Characters Should Exist Outside the Story

Even though a reader’s only experience with your character will be inside the pages of your story it is important for a character to feel like they have a full complex life when they aren’t on the stage of the page.

Characters should have likes, dislikes, friendships, and a background story that isn’t limited to their role in your current story. A reader should feel like they are stepping into a character’s story and not that the character’s story began when they opened the pages.

2. Characters Should Have Relationships

If your characters feel flat try adding a best friend or a family member the character is close to. Have them interact in scenes that aren’t focused on moving the plot forward or showing off an amazing setting. Those things can happen in the scene as well but giving the character time to present their personality while interacting with someone they have known all their lives and will continue to know once the pages are closed will help the reader relate to them.

Additionally, seeing other characters positively interact with the main character can help to recommend that character to the reader. Instead of telling how kind your protagonist is have them be kind to a friend or have a friend comment on something they did that exemplifies the traits you want to show.

3. Characters Aren’t Perfect

Your character should have a few negative traits. Maybe they are impulsive. Maybe they get angry easily. Maybe they are too trusting. Whatever the negative traits you give your character show the readers how those traits create roadblocks for the character to overcome. This allows for a complex character arc that will keep readers invested.

4. Make Your Characters Active

Sometimes a plot requires things to happen to a character but it is always best for the character to make decisions that lead to the next plot point or event in the story. A character who doesn’t wait idly for things to happen to them will be a champion readers want to root for.

5. Avoid or Subvert Stereotypes

Readers get tired of reading about characters who are all the same. Stereotypes might be okay for a walk-on character but they aren’t okay for a protagonist and they make a weak antagonist.

People are complex. No one fits neatly into stereotypes. A “jock” can be an honor student. A “geek” can like sports. A cheerleader can like the bookstore as much as the make-up counter.

A pretty woman representing complex characters in stories

The more you can break stereotypes and show your character as well-rounded, the easier it will be for readers to connect to the character, and the more that character will stand out in their memory once the story is finished.

Once you’ve brought your amazing characters to life on the page, InstantPublisher will help you turn those pages into a printed book. InstantPublisher offers a variety of self-publishing services including interior book formatting, ghostwriting services, custom illustrations, and cover design. To learn more visit our website or call 1 800 259 2592.

5 Reasons to Make a Guidebook

A guidebook offers attraction-specific information to visitors. It is a useful tool that anyone running an attraction should offer whether that attraction is a tour of a winery, an outdoor adventure park, or an art museum.

Not sure where to start with printing your guidebook? InstantPublisher can help.

1. Guidebooks are Souvenirs

Many visitors will collect guidebooks from the various places they have traveled. They cherish these by adding them to scrapbooks or keeping them in memory boxes.

Having a guidebook allows visitors to look back and remember their experiences. It might even encourage them to return to the attractions they loved and enjoy the experience again.

InstantPublishers’ variety of binding options can help you create high-quality guidebooks that can be enjoyed by your visitors for years to come and that are perfect for your attraction’s specific needs.

2. Guidebooks Supplement Signage

Too often visitors to attractions become overwhelmed by the enormity of what they are seeing. There is so much to read, hear, feel, and remember. This can make them miss signage that is placed around the attraction to relay stories, information, and historical facts.

A guidebook is a quick reference guide that visitors can look back on and get some of the information they might have missed from the signage or simply forgotten in the wealth of information presented. It may remind them which president rode on the displayed train car or what kind of grapes are used to make premium wine.

3. Guidebooks Offer Quick Access to Information

Your guidebook might include a map of the attraction, a list of attraction rules, and other local landmarks related to the attraction which visitors should experience. Guidebooks give visitors a comprehensive experience without increasing the number of employees who otherwise might be required as the source of such information.

A girl looking at a guidebook while standing next to her luggage

4. Guidebooks Offer a Chance to Share History

A guidebook is a great place to include the attraction’s history. If the attraction is man-made its origin story can be included in the pages of the guidebook along with images of the creator. The guidebook can feature images from the attraction’s past and perhaps some hints about the future of the attraction.

5. Guidebooks Enhance Guests Experiences

Providing a guidebook to guests is that added touch that makes guests feel valued and enhances their experience at your attraction. Guests appreciate having information easily available at their fingertips as they peruse what you have to offer. Don’t forget to include your website and contact information so guests can visit your gift shop virtually after their visit is completed.

Guidebooks are a multifaceted tool that attraction owners can use to help their guests have the best possible experience.

Making a guidebook has never been easier. InstantPublisher is a printing company that can help you every step of the way. From formatting to illustrations, InstantPublisher can help you create an amazing guidebook to meet the unique needs of your guests. To learn more visit our website.

5 Reasons to Hire a Ghostwriter

Ghostwriters are people hired to create a book and then turn the copyright of that book over to the buyer. There are many reasons that you might consider hiring a ghostwriter to help you complete your masterpiece.

A self-publishing author working with a ghostwriter over the computer

1. Writing Skills

Like any skill, learning to use the language masterfully take practice and time to develop. Unfortunately, no one sits down one day and churns out a perfect book.

Ghostwriters are often hired to write non-fiction books by people who have a lot of knowledge about the topic of their book but don’t have a background in writing. Hiring a ghostwriter assures that the information the buyer wants to communicate to the audience in an easily understood way.

Sometimes a person will hire a ghostwriter for a fiction project if they have an excellent idea for a story but don’t have the experience to execute it themselves.

Ghostwriters can take a fiction or non-fiction outline and turn it into a fantastic book.

2. Time

Writing a book takes a long time, even for an experienced author. A first book commonly takes years to write. Some people don’t have that kind of time.

Perhaps their non-fiction book is about something happening in current events or another topic that needs to be finished promptly.

Sometimes there are fiction trends that an author might want to follow. For example, perhaps a particular type of book is trendy at the moment, and the author wants to get their book written while the market for that book is still hot.

Ghostwriters have years of experience, and writing is their job. They are able to produce completed work in a fraction of the amount of time a new author could.

3. Add to Your Product Line

People who own intellectual property may wish to add books to their product line. For example, maybe a video game designer wants books written about their world to sell to players. Perhaps a comic artist wants to turn their stories into novels but lacks the skills. Hiring a ghostwriter is a perfect way to make the most of the intellectual properties one owns and create a variety of new, sellable items to include in your sales funnel.

4. Create a New Business

Many people have marketing skills and are looking for a product to sell but don’t have the means to mass-produce items easily.

Books are sellable items that are relatively cheap to mass-produce. Therefore, once a ghostwriter creates the initial manuscript, an infinite number of books can be printed and sold.

Many entrepreneurial people out there hire a ghostwriter to create a story that their research indicates will sell well. Then, after receiving the manuscript, they use their marketing and business skills to get sales.

5. Simplicity

Writing a book is time-consuming and difficult. Most people who have amazing story ideas don’t have the time to write a book. They might put it off in the category of something they will do one day, but too often, that day doesn’t ever come.

Hiring a ghostwriter simplifies the project into something manageable and allows the buyer to create their manuscript quickly and easily.

Hire the ghostwriter and tell your story. Hire them to bring your novel idea to life.  Use them to create your family history book to pass down to the next generation. A ghostwriter is the quickest and easiest means to a well-written manuscript.

Ghostwriters are professionals who write other people’s books for a living. They can write yours too.

Don’t let your story idea be put on the back burner another day, InstantPublisher offers skilled and experienced ghostwriting services at a reasonable price. Call today for more information at  1 800 259 2592 or send an email to questions@instantpublisher.com for more information.

4 Tips and Tricks for Creating an Immersive Setting

Plot, character, and setting are the three elements that make up every story. Of course, their importance within each story varies, but getting them right is often the difference between a great reading experience and a book that is put on the shelf and forgotten.

A country road set in the mountains representing an immersive setting in a self-published book

The setting is one element that many writers struggle to bring to life. Outside of science fiction and fantasy, the setting takes on a smaller role in most novels. There are times that the setting of a book isn’t mentioned at all. However, including an immersive setting is a great way to draw readers into the story. Here are four tips for making an exciting and immersive setting.

1. Treat Setting as a Character

Whether your story takes place in a faraway galaxy on an imagined planet, a small New England town, or the streets of New York City, the setting should feel alive.

Write a character sketch of your setting. What does it look like? What is its history and background? How is it related to the protagonist and antagonist of your story? How do your character’s actions affect the setting of the story? How does the setting change as your protagonist follows their arc?

Treating your setting like a character will help you bring it to life and create the kind of immersive reading experience that will leave your readers hungry for more.

2. Find Ways to Include Setting in Your Plot

If your story takes place in an authentic setting, what landmarks can be placed in the story? For example, can your lovers have a cute meet atop the Empire State Building? Can your hero hide in the Appalachian mountains to avoid apprehension while he tries to prove his innocence? Can your villain attempt to blow up Big Ben to make a political point?

If you are working with a fictional setting, build that setting to enhance the story’s plot. Think of the classic science fiction book Dune. The desert setting is vital to every aspect of the plot from the quirks of the people to the dangers the characters face. Create a setting with obstacles for your characters to overcome and rewards for a triumph that naturally flow from that setting.

3. Choose the Setting Carefully

Too many authors are so focused on the plot and characters of their story that they don’t care much about choosing the setting. As a result, they may fail to describe where the action is taking place or give readers only the vaguest notion of where the characters live and interact. The outlining phase of writing is a great time to consider where the characters will spend the story.

What setting is most conducive to the story? What setting would be unexpected?

If the writer uses a real setting, it is also wise for them to consider places they know or places they can easily research.

If the author is creating a setting, they should be sure to consider what makes it different. For example, how is the small town in their book different from every other small town in the world? Fictional settings have so much creative space. Take advantage of that to make the setting memorable for readers.

4. Include a Map

If you are writing a complex setting, consider adding a map to your book. Especially in a made-up location, maps make it easy for readers to understand where the story is taking place and follow the characters’ movements. Having a custom illustrated map can also help you, as an author, navigate the setting of your world and see fresh opportunities for using your setting in new and creative ways.

Have you written an amazing story with rich characters, an intense plot, and a dynamic setting?

If so, InstantPublisher wants to help you turn your manuscript into a self-published book. Instant publisher offers a wide range of custom printing services, so you can bring your book to life with as much or as little help as you need. Whether you want to create a collectible hardcover, a classic paperback, or an ebook InstantPublisher’s expert book publishing team can assist you. To learn more, visit our website or call us at 1 800 259 2592.

5 Reasons to Self-Publish

When most writers think of getting their book published they imagine sending queries to publishers and having their books accepted by a book publisher.

While that is the right choice for some people, for others, self-publishing is a far better option.

Here are five great reasons to choose self-publishing instead.

A sign that says possibilities st representing self publishing possibilities

1. Niche Market

Books in niche markets are difficult to find traditional publishers for which makes self-publishing a great choice.

Some books appeal to lots of people but that doesn’t mean that books intended for a small select group of individuals shouldn’t be created. There may be a limited number of people in the world who want to read about collecting stamps from the Victorian era but that doesn’t mean those books shouldn’t be written. Such niche books are ideal for self-publishing. The author can print books and then take those books to conventions and other places where their target market congregates.

2. Content Control

When a person self-publishes they can control everything in their book. No one tells them what to include or what to cut.

In traditional book publishing, there is almost always an editor who requests the author edit their book to be more appealing for a wider market even if those edits will change the meaning of the author’s book.

3. Packaging Control

Similar to content control, package control allows the author to tailor the appearance of their book. They choose the cover, binding, and interior book design. They can also choose to include whatever photos or customs illustrations they feel are best for their book. In traditional publishing authors typically have little or no say over how their work is packaged. The packaging, including the cover, will likely be created by someone who has never read the book and has only a vague description to go off of.  When an author self-publishes they control all of the elements of the finished book.

4. Money

Publishing companies are businesses. They have investors who expect profits and employees who can only be retained if offered competitive wages and benefits packages. This often means that authors, the creators of intellectual property, receive a small cut of the book earnings. That isn’t the case for self-publishing.

5. Retaining Rights

Self-publishers retain all the rights to their intellectual property. They can choose to use those rights and sell those rights as they see fit. Those rights include digital book publishing, merchandise, foreign translation, audiobooks, and more.

Book publishers may expect an author to sign away some or all of the rights to their intellectual property. Signing over those rights can be a huge detriment to the author. If an author signs over those rights to a publisher the author won’t have a say in how those rights are used. It is possible that the book publishing company might choose to use those rights in a way that is profitable but that the creator feels misrepresents the original work.

Whatever reason you choose to self-publish InstantPublisher has all the author services you need to turn your manuscript into a finished masterpiece.

Call 1 800 259 2592 to speak to a representative. You can also fill out our online contact form, or send an email to questions@instantpublisher.com for more information.

5 Reasons Family History Books Make Great Christmas Gifts

Christmas is approaching and with it the adventures in shopping that so many of us dread. It can feel like an impossible task to find a personal and unique gift for the people on your shopping list who seem to have everything. Once given, many gifts gather dust and take up space. However, a family history book will be a valued gift that will be cherished for years to come.

1. Personal and Unique

Genealogy is becoming more and more popular. Ancestry DNA tests are a huge business and many people are exploring their lineage and with that lineage their family history.

Nothing is more personal than a book that explains the origins of a family and reaches back into their ancestry to find roots that have affected the growth of the family for generations.

Every family is unique which means that a book covering their family history will, by necessity, be equally unique.

2. Timeless

A family history book isn’t something that will go out of style or become obsolete when a newer model comes along.

Pictures and stories about a family’s origins are timeless gifts that can be revisited again and again throughout a person’s life. This timeless gift can also be handed down through future generations to cherish as they learn about where they come from and who their family of origin was.

3. Organize and Preserve History

Many family photos are in boxes and albums. Often the people in the photos can’t be identified by anyone who is living after a generation and names written in ink on the backs of those photos may become illegible with time and handling.

A box of photos to be added to a family history printed book

Compiling photos, scrapbooks, and stories into a family history book creates an organized way for future generations to make sense of those images and stories. Instead of looking through an album with nameless people, the reader of a family history book can see pictures of their ancestors alongside information about their life. Journal entries from that family member can also be included.

4. Bring Family Together

As you prepare your family history book you will have the opportunity to network with other family members to gather information. Compiling a family history book encourages you to call up the aunts, uncles, and cousins you usually only see at reunions to get additional content for your book.

5. Connect With Your Heritage

Compiling a family history book gives you the opportunity to delve into your family’s past and, in doing so, connect with your own heritage. Perhaps you will learn that your grandmother painted as a hobby or that your family once had a prominent politician or historical figure in it.

The knowledge you gain as you compile your family history book will bring your heart closer to your family which is a large part of what Christmas is all about.

Printing a family history book has never been easier. InstantPublisher is here to help.

InstantPublisher offers a variety of services that make creating a family history book easy and affordable.

Ghostwriting services help you turn dates and compiled stories into readable content for your book.

InstantPublisher offers proofreading, interior book design, and custom illustration assistance.

For more information, fill out our online contact form, or send an email to questions@instantpublisher.com. You can also call to speak to a representative at  1 800 259 2592

5 Tips to Help You Write Faster

National Novel Writing Month, also called NaNoWriMo, is right around the corner. As writers prepare for the challenge of writing a novel in a month, many wonder how they will manage it. Writing 50k words in 30 days is a daunting task.

A pocket watch laying on a book that used self-publishing services

These tips will help writers be more productive every month of the year. Especially for self-publishing authors, more time to write means more opportunities to write their bestselling masterpiece.

1. Use an Outline

Many writers like to let their story unfold as they write but doing so costs time and wasted words when the author realizes they are taking a detour they never planned and their story suddenly is heading in a completely different direction than the one they thought. This can result in thousands of wasted words and hours of wasted time.

Having a solid outline for a story is one of the best ways for a writer to use their writing time to its full potential.

2. Be Prepared Before Sitting at the Keyboard

This ties into tip #1. The time to plan and daydream stories isn’t while sitting at the keyboard.

Keyboard time is for writing. Thinking through scenes can be done while showering, washing dishes, or any other number of menial tasks that people do throughout their day. Before a writer sits down to write they should already have a solid idea of what will be said and done in the scene they are writing. This allows their time at the keyboard to be more productive as it will be spent turning the story into words instead of weaving plot threads.

3. Use Speech to Text

Most people can talk faster than they can type. A good speech-to-text program will increase the number of words most writers can get on the page in a writing session.

4. Create a Writing Routine

Write at the same time every day, if that is at all possible.

Many writers benefit from having things in their writing routine that signal to their brain it is writing time. That could be a specific time, a place they sit with their laptop, a hat they only wear when writing, an electronic typewriter that is only used for writing, or even the act of turning off the internet on a computer to avoid distractions.

Just as bedtime routines help children calm down and prepare to sleep, so too do writing routines get the writer in writing mode and call the muse forward to do her work.

5. Focus on One Step at a Time

Writing a novel can feel overwhelming and writers often feel as though they have to have all the answers when they sit down to the blank page. In actuality, most writers are more productive when they can focus on the scene they are writing today. Writers should not let themselves get distracted by things like interior book design or book manuscript formatting while writing their first draft. They also should not edit as they go but wait to edit until the first draft is completed. This eliminates unnecessary backtracking and time spent editing scenes that will be cut from the final draft.

Whether a writer is attempting to pen a novel in November or chipping away at the epic that is their magnum opus, time-saving techniques will help them find the time in their busy lives to birth their remarkable stories.

Once your story is created, InstantPublisher offers a wide range of self-publishing services to turn your draft into a digital or printed book. Call 1 800 259 2592, fill out our online contact form, or send an email to questions@instantpublisher.com for more information.

5 Things Every Writer Should Know About Outlining

Almost every writer has an opinion about outlines. Some writers swear by them. Some hate them. Many writers are baffled by them.

As National Novel Writing Month approaches, many writers will find outlining a key ingredient in the recipe of finishing their novel in a month.

1. Outlines are a Road Map

Very few people would jump in a car to take a long journey with no concept of destination.

Writing a novel without some sort of outline is like deciding to take a vacation and jumping in the car with no plan. There might be some awesome sights seen along the way but there are also many avoidable challenges.

Outlines, at a minimum, should show the author the direction they want to take. It is the map equivalent of saying one wants to visit Disneyland and planning a trip with that destination in mind.

Before sitting down to create the roadmap for your book you should understand your end goal. Not just for the story but for the journey you want your book to take. For more thoughts on writing end goals read How to Organize Your Writing  Project.

2. Outlines Don’t Have to Be Too Detailed

Many writers feel that outlines will restrict the adventures they can take on their writing journey and they fear they will miss exciting roadside attractions on their quest to the destination.

A woman writing an outline before starting to type her self-published novel

Outlines can be minimalistic with a beginning, key scenes, and end noted in bullet points. It can equally be a detailed excel sheet describing every planned scene and listing who is present in the scene and what the goal of that scene is for the novel.

3. Detours Are Okay

Once a writer maps out the outline they can still take detours along the way if a new idea strikes them or if they stumble across a better road to take as the story is unveiled.

Outlines are tools, not contracts. Writers shouldn’t adhere to them to the detriment of their stories but they are a good way of keeping the writer focused on where the story is intended to go and to get the writer back on track after a detour is taken.

4. Genre Matters

Most genres have a built-in road map that writers of the genre should follow. Writers who plan to self-publish can deviate a bit more from genre norms but they should still be aware of them so that their audience is satisfied.

For example: in a romance novel, the characters who will fall in love must meet. They must spend time developing a relationship. The relationship must blossom and then there must be an incident that threatens to tear the couple apart. Finally, the couple must come back together and there must be an indication that the couple will live happily ever after. Even if a writer only plots out these points of their romance they are more likely to stay on their story’s path than an author floundering around with only the goal of a happily ever after somewhere near the end.

5. Map Out the Characters as Well as the Plot

Many writers assume outlining only involves planning the plot but that does them a disservice.

The plot is important and understanding where a story goes is extremely valuable for discovering a story but plots without characters don’t come alive. When an author outlines they should include the character arcs along with the plot. This allows them to write character growth and to map that growth along with the map of the plot.

Outlining is a valuable skill even when an author isn’t trying to write a novel in a month.

Once you’ve completed your novel, InstantPublisher can help assist in completing the book publishing process.

InstantPublisher offers a wide variety of self-publishing services including book printing and binding, interior book design, and custom book covers.

For more information about self-publishing services visit our website at https://www.instantpublisher.com. You can also call 1 800 259 2592, fill out our online contact form, or send an email to questions@instantpublisher.com.

How to Use Custom Printed Calendars for Fundraising

Fundraising can be tricky. Creating unique items to sell that people will be eager to buy is the bane of every fundraising chairman’s existence.

Custom printed calendars are a good fundraising choice because they are a tool that most people use regularly. There is no need to convince buyers they need a calendar. There is only the need to convince buyers they need YOUR calendar.

Why Do People Buy?

Fundraiser calendars should be attractive. They should be filled with images that people will want to display on their walls.

Custom printed calendars are unique and limited-edition, naturally creating scarcity. This will make buyers more willing to say yes to the seller in the moment.

What Should the Calendar Theme Be?

Images for the calendar should be attractive and reflective of the cause for fundraising. Calendars with adorable dogs and cats are classic for animal welfare fundraisers.

Consider what the fundraiser’s core cause is and how it can be reflected in the calendar. The correlation doesn’t have to be exact. A fundraiser to support a local care home for the elderly might feature recipes given by those residents from their childhood complete with images of the tasty dish.

A fundraiser for sick children might feature pictures drawn by those children with a simple bio explaining how funds will support that individual child.

How is the Calendar Created?

Once a theme has been decided appropriate images should be gathered and organized by month. It is helpful but not mandatory to organize the images by seasonal theme or feel. Depending on the theme of the calendar, seasonal tie-ins should be given preference in the related images.

A festive custom calendar image for December

If suitable images can’t be sourced then custom illustrations can be bought for the calendar.

Other Things to Consider 

  • Calendars can include important organizational dates such as future fundraising events along with the typically listed holidays.
  • Calendar fundraisers are most successful when done near the end of the year. If the calendars will be available to purchase for an extended period of time they should be made available from October to February. If the fundraiser is short-term then November or December are the best choices.
  • Along with attractive images, the calendar should include contact information for the fundraising organization and how to further donate to the cause.
  • Keep in mind that custom calendar publishers often offer lower prices for larger orders, so it is wise to purchase the high end of what is expected to sell so that the printing costs are ket down, and can earn more money for the intended cause.
  • Consider a betterbinding option. Saddle stitch binding is commonly used in mass-produced calendars. This sort of binding holds the calendar together with staples. It does the job and keeps costs down. However, for a fundraising calendar, wire-o double binding looks more professional and gives the calendar a higher quality look, making it more attractive to customers. While the wire-o double binding will add to production costs, it will equally add to the appeal of the finished product.
  • Custom printed calendars can be sold at events, door to door, or to local businesses. Everyone uses calendars.

InstantPublisher can help you create a custom printed calendar for your next fundraiser. Call us at 1 800 259 2592. Or fill out our online contact form. You can also send us an email to questions@instantpublisher.com.

5 Ways To Use Custom Printed Wall Calendars to Enhance Your Business

A custom printed wall calendar template

Calendars are unique. They are both decorative and practical. Their unique mixture of art and usefulness makes them an excellent tool for business owners. There are many ways that businesses can take advantage of custom printed wall calendars made exactly to their brand’s specific needs.

1. Reinforce Company Culture

Custom printed wall calendars are a great place to add quotes and inspiration. Those can be anything from the corporate mission statement to an exploration of company values. When added to an attractive image, it will draw employees’ eyes. Don’t have an image? No problem. Custom illustrations can be purchased for use in the calendar and made to meet company needs.

Frequent viewing of the image will help reinforce the ideas the calendar exhibits. In addition, these attractive calendars can be hung in break rooms, cubicles, meeting rooms, and other public places. They can also be given to employees as end-of-the-year gifts.

2. Highlight Company History

Custom printed wall calendars are a great way to share company history. This can include images of founders, charity events the company has participated in, employee engagement activities, or even previous locations if they are sentimental.

Calendars can be made with custom dates noted, including company anniversaries, events, employee birthdays, and celebrations of employees’ longevity with the company.

3. Include Calendars in the Giftshop

Calendars are an excellent way to keep a business in its customer’s thoughts for at least twelve months.

Custom printed wall calendars for customers should showcase what they love about the business and endear them to the brand.

If the business is a factory that offers tours, they might showcase interesting machines in their calendars or images of what they produce. A museum or other sightseeing attraction might highlight photos of the touring experience. A restaurant might feature pictures of their foods.

Whatever images are chosen for the custom printed wall calendar should immediately call the brand to the viewer’s mind.

Such unique calendars make great additions to gift shops or other places a company sells memorabilia and branded items.

4. Calendars Make Great Gifts

Custom printed wall calendars are great gifts for both employees and customers. Most people keep their calendars in a prominent place and look at them frequently. Every time a customer or employee looks at the calendar reminds them of their connection to that company.

It is also an excellent way for a company to keep its contact information accessible to customers, provided it is printed on the gifted calendar.

5.  Calendars Are Advertisements

Customers appreciate having attractive calendars to hang on their walls. A well-done calendar will be displayed with pride, whether on a kitchen or cubical wall. The hanging of the calendar is the owner’s implied endorsement of the company it represents. This allows a calendar to advertise for a company every time anyone enters the dwelling or workplace of the calendar owner.

Visitors’ eyes will be drawn to the attractive calendar, potentially offering repeated exposure to the calendar’s represented brand.

Custom printed wall calendars offer businesses great benefits, whether reinforcing the company culture with employees or reminding customers about a brand they love.

Custom printed wall calendars are easy and affordable to make with InstantPublisher. For assistance, call 1 800 259 2592, fill out our online contact form, or send an email to questions@instantpublisher.com.