Influencers on social media should start offering merchandise as soon as they regularly have 1000 people interacting with their work. Many influencers open a merch shop and aren’t sure what to fill it with. The most common merch shop items are apparel. While apparel should absolutely be in merch shops, clothing isn’t the only thing influencer audiences want to buy.
If influencers are doing signings and meet-ups, they should have a well-stocked, portable merch shop to give fans plenty of options for buying things to show their affiliation with their influencer of choice. Continue reading