5 Items Influencers Should Have in Their Merch Shops

Influencers on social media should start offering merchandise as soon as they regularly have 1000 people interacting with their work. Many influencers open a merch shop and aren’t sure what to fill it with. The most common merch shop items are apparel. While apparel should absolutely be in merch shops, clothing isn’t the only thing influencer audiences want to buy.

If influencers are doing signings and meet-ups, they should have a well-stocked, portable merch shop to give fans plenty of options for buying things to show their affiliation with their influencer of choice.

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1. Posters

One thing that hasn’t changed over the years is that influencers’ fans love to have their images hanging in their living spaces. This is an especially great idea if fans are typically under 25 years old. Teens and young adults love putting pictures of influencers they admire in their personal living spaces, whether their bedroom or dorm room.

Posters can be an image of the influencer with a tagline they have made theirs or an image related to their social media presence. For instance, a custom drawing of the influencer’s avatar. Ideally, fans ordering a poster from the influencer’s merch shop should receive it signed.

2. Calendars

Calendars are another great merch item that fans want to buy as part of their décor.

Calendar publishers often offer easy-to-use templates, so creating a calendar with fan favorite images from the year before is fast and easy.

Influencers can also ask their fans for fan art to include in their calendars which is a huge opportunity for fan interaction.

3. Folders

Influencers with a fan base who are 25 and under should consider adding folders to their merch shop, especially around the start of the school year. Students love carrying folders with images of influencers they love and channels they support. The folders also work as school conversation pieces allowing fans to seek out friends who view content from the same influencers.

Folders can show images of the influencer, their logos, or items related to their content that would be easily recognizable.

4. Scratch Pads

Influencers with an older audience would benefit from offering custom items such as scratchpads with their logos. Many people 25 and older still make paper lists and love having a scratch pad with an influencer on whose platform they interact with. Scratchpads also make great giveaway items for meeting fans as they are small, portable, and inexpensive for the influencer to have produced.

5. Books

Every influencer should have a book related to their platform. If they don’t feel skilled enough to write a book themselves, they can use an experienced ghostwriter.

The books written will vary by what the influencer does on their platform. For instance, a make-up influencer might write about what they look for in their cosmetics and give application tips. On the other hand, an influencer who makes food might offer a recipe book.

An influencer who plays video games might write an autobiography or even have their community write fan fiction about them as characters.

Some influencers choose quality photo book printing where images from social media are placed together in a book. Similar things could be done with the fan art that the influencer is sent.

Influencers should offer a wide range of merchandise in their online stores and at in-person events as an additional income stream and a way for fans to connect with the influencers they love.

InstantPublisher can help with your custom printing service needs. Whether that is calendar publishers, quality photo book printing, or a cookbook publishing company, InstantPublisher will work with you to give you high-quality custom merch at reasonable costs.

Visit our website today to learn more.

7 Tips For Creating Your Employee Handbook

InstantPublisher offers a wide variety of custom printing services, including Employee Handbooks.

Every employer should have an employee handbook to offer to new hires. This handbook should tell them all the most important things about working for the company, such as culture, the chain of command, policies, and information about who to contact with any concerns. Here are seven tips to make your employee handbook useful for new hires.

An employee handbook printed by a custom printing service, InstantPublisher

1. Easy to Navigate

The employee handbook should be easy to navigate. When a new employee opens the handbook, there should be a list of topics covered and page numbers so that the employee can easily find the information they need. Unfortunately, it is rare for employees to read the handbook cover to cover. Therefore, managers and employees must easily access whatever information they need within the handbook.

2. Engaging to Read

While the handbook is a tool for the company to relay information to new employees, it should also be easy to read and engaging. Employees will skim over things that feel like corporate lawyers wrote them. The language used should be simple and conversational. Complex legal language should be used only when necessary, such as when quoting a law that the company must remain compliant with to stay in business.

3. Include Visual Elements

Including illustrations, graphs, and other visual elements in your handbook will better engage your employees and help make it more accessible to those with different learning styles. In addition, InstantPublisher can help with all the interior book design elements.

4. Include Humor

People like to laugh. Employees are more likely to read and remember a handbook that offers appropriate humor. Educational cartoons and memes can be included to help employees remember essential ideas.

5. Clarity

Make sure that the handbook is written clearly and concisely. Employees need to understand the information they are being given easily. In addition, the point of the handbook is to help an employee succeed at the company, so the handbook should provide the employee with the tools necessary to do that concisely.

6. Content

Every employee handbook should cover all the topics employees need to know to be productive in the company. For example, the handbook should explain benefits, work hours, company culture, absences, vacation time, clocking in and out, breaks and lunches policies, and how worker concerns should be addressed.

Having clearly written policies can also protect a company against legal claims by terminated employees.

7. Annual Review

The Employee Handbook should be reviewed annually to make sure that no updates are needed. If a major change happens within the company before the annual review, then those changes should be reflected in a newly printed handbook with the updated information.

Contact us today to learn how InstantPublisher can help you create an attractive and engaging Employee Handbook.