How to Use Custom Printed Calendars for Fundraising

Fundraising can be tricky. Creating unique items to sell that people will be eager to buy is the bane of every fundraising chairman’s existence.

Custom printed calendars are a good fundraising choice because they are a tool that most people use regularly. There is no need to convince buyers they need a calendar. There is only the need to convince buyers they need YOUR calendar.

Why Do People Buy?

Fundraiser calendars should be attractive. They should be filled with images that people will want to display on their walls.

Custom printed calendars are unique and limited-edition, naturally creating scarcity. This will make buyers more willing to say yes to the seller in the moment.

What Should the Calendar Theme Be?

Images for the calendar should be attractive and reflective of the cause for fundraising. Calendars with adorable dogs and cats are classic for animal welfare fundraisers.

Consider what the fundraiser’s core cause is and how it can be reflected in the calendar. The correlation doesn’t have to be exact. A fundraiser to support a local care home for the elderly might feature recipes given by those residents from their childhood complete with images of the tasty dish.

A fundraiser for sick children might feature pictures drawn by those children with a simple bio explaining how funds will support that individual child.

How is the Calendar Created?

Once a theme has been decided appropriate images should be gathered and organized by month. It is helpful but not mandatory to organize the images by seasonal theme or feel. Depending on the theme of the calendar, seasonal tie-ins should be given preference in the related images.

A festive custom calendar image for December

If suitable images can’t be sourced then custom illustrations can be bought for the calendar.

Other Things to Consider 

  • Calendars can include important organizational dates such as future fundraising events along with the typically listed holidays.
  • Calendar fundraisers are most successful when done near the end of the year. If the calendars will be available to purchase for an extended period of time they should be made available from October to February. If the fundraiser is short-term then November or December are the best choices.
  • Along with attractive images, the calendar should include contact information for the fundraising organization and how to further donate to the cause.
  • Keep in mind that custom calendar publishers often offer lower prices for larger orders, so it is wise to purchase the high end of what is expected to sell so that the printing costs are ket down, and can earn more money for the intended cause.
  • Consider a betterbinding option. Saddle stitch binding is commonly used in mass-produced calendars. This sort of binding holds the calendar together with staples. It does the job and keeps costs down. However, for a fundraising calendar, wire-o double binding looks more professional and gives the calendar a higher quality look, making it more attractive to customers. While the wire-o double binding will add to production costs, it will equally add to the appeal of the finished product.
  • Custom printed calendars can be sold at events, door to door, or to local businesses. Everyone uses calendars.

InstantPublisher can help you create a custom printed calendar for your next fundraiser. Call us at 1 800 259 2592. Or fill out our online contact form. You can also send us an email to questions@instantpublisher.com.

5 Ways To Use Custom Printed Wall Calendars to Enhance Your Business

A custom printed wall calendar template

Calendars are unique. They are both decorative and practical. Their unique mixture of art and usefulness makes them an excellent tool for business owners. There are many ways that businesses can take advantage of custom printed wall calendars made exactly to their brand’s specific needs.

1. Reinforce Company Culture

Custom printed wall calendars are a great place to add quotes and inspiration. Those can be anything from the corporate mission statement to an exploration of company values. When added to an attractive image, it will draw employees’ eyes. Don’t have an image? No problem. Custom illustrations can be purchased for use in the calendar and made to meet company needs.

Frequent viewing of the image will help reinforce the ideas the calendar exhibits. In addition, these attractive calendars can be hung in break rooms, cubicles, meeting rooms, and other public places. They can also be given to employees as end-of-the-year gifts.

2. Highlight Company History

Custom printed wall calendars are a great way to share company history. This can include images of founders, charity events the company has participated in, employee engagement activities, or even previous locations if they are sentimental.

Calendars can be made with custom dates noted, including company anniversaries, events, employee birthdays, and celebrations of employees’ longevity with the company.

3. Include Calendars in the Giftshop

Calendars are an excellent way to keep a business in its customer’s thoughts for at least twelve months.

Custom printed wall calendars for customers should showcase what they love about the business and endear them to the brand.

If the business is a factory that offers tours, they might showcase interesting machines in their calendars or images of what they produce. A museum or other sightseeing attraction might highlight photos of the touring experience. A restaurant might feature pictures of their foods.

Whatever images are chosen for the custom printed wall calendar should immediately call the brand to the viewer’s mind.

Such unique calendars make great additions to gift shops or other places a company sells memorabilia and branded items.

4. Calendars Make Great Gifts

Custom printed wall calendars are great gifts for both employees and customers. Most people keep their calendars in a prominent place and look at them frequently. Every time a customer or employee looks at the calendar reminds them of their connection to that company.

It is also an excellent way for a company to keep its contact information accessible to customers, provided it is printed on the gifted calendar.

5.  Calendars Are Advertisements

Customers appreciate having attractive calendars to hang on their walls. A well-done calendar will be displayed with pride, whether on a kitchen or cubical wall. The hanging of the calendar is the owner’s implied endorsement of the company it represents. This allows a calendar to advertise for a company every time anyone enters the dwelling or workplace of the calendar owner.

Visitors’ eyes will be drawn to the attractive calendar, potentially offering repeated exposure to the calendar’s represented brand.

Custom printed wall calendars offer businesses great benefits, whether reinforcing the company culture with employees or reminding customers about a brand they love.

Custom printed wall calendars are easy and affordable to make with InstantPublisher. For assistance, call 1 800 259 2592, fill out our online contact form, or send an email to questions@instantpublisher.com.

3 Benefits of Using Bulk Mailing Services for Book Publishing

One of the most important parts of the book publishing process is getting the books in your readers’ hands. In other words, sales and distribution. But this can be costly and eat into your profits if you don’t manage this expense well.

What is a Bulk Mailing Service?

A bulk mailing service can process your mailing list to make sure that it is CASS-certified. CASS stands for Coding Accuracy Support System and is a certification system used by the US Postal Service (USPS) to validate mailing addresses. This process standardizes your mailing list, updates outdated addresses, and verifies that existing addresses are valid and complete. A good bulk mailing service uses Intelligent Mail barcodes to help process the mail quicker and provide the customer with less expensive postage options when shipping your books.

Man in need of bulk mailing book self-publishing services

1 – Bulk Mailing Services Save Time

Sure, you can ship the books yourself, but this takes time, and sometimes a lot of time, especially if you have an extensive mailing list. Standardizing the mailing process automates the mailing process somewhat, allowing you to spend more time on what you do best: writing and publishing more books.

2 – Bulk Mailing Services Save Money

Postage costs when you have many packages to send are expensive, especially if you pay the standard postage cost. Bulk mailing services get you the best discounted commercial rates based on the size, weight, and the number of books you sell.

3 – Bulk Mailing Services Reduce Mailing Mistakes

Because bulk mailing lists are CASS-certified, the mailing addresses are verified and corrected, if necessary. This saves you time and money when shipping your book, ensures happy customers, and improves your mailing list’s overall quality and accuracy. Wrong or outdated addresses are flagged and either updated or removed from your mailing list altogether.

The time and cost savings of using a bulk mailing service make it worth it alone but eliminating the uncertainty and aggravation of handling the postage yourself is an added benefit.

InstantPublisher Provides Numerous Publishing Support Services

Not only are we a full-service self-publishing book printer, but we provide a wide variety of publishing support services such as book manuscript formatting, custom book cover design, and (of course) bulk mailing services.  . For more information, call 1-800-259-2592, fill out our online contact form, or send an email to questions@instantpublisher.com.

5 Things to Look for in a High-Quality Annual Report Printing Services Company

One of the most important public-facing documents that businesses produce is the annual report. This is a critical line of communication between the company and its shareholders and customers. Because of this, it has to make a great impression. One of the best ways to make a great impression is to deliver a high-quality printed annual report that is bound professionally and uses color and design to tell the readers an important story.

1 – Provides a Variety of Binding Options

Annual reports come in all sorts of sizes. Short 16- to 32-page reports from small companies, to huge reports that provide hundreds of pages of content. Because of this, annual reports should have multiple binding options available to meet the company’s specific needs. From large perfect-bound reports, to smaller saddle stitch reports the high-quality annual report printing company can deliver the report in the binding that is right for you.

Annual report printing services

2 – Fast Turnaround Times

Annual reports tend to be delivered at important scheduled events and are often worked on up until the last minute, which means that whatever annual report printing company you use needs to be able to turn the final draft of your annual report into high-quality printed copies quickly.

3 – Familiarity with the Annual Report Format

It helps if the custom printing service you select is familiar with annual reports and the typical production challenges that occur during the printing process. Familiarity with annual reports may allow an attentive printer employee to spot a problem such as a misaligned column of numbers on a page, typographical errors, or missing information in the annual report, allowing it to be corrected before completing the print run it its entirety.

4 – Makes Recommendations in Your Best Interest

There are many printing options available to you when printing annual reports. Depending on your audience, you may want to go with full-color, photo-rich content, gloss-coat card stock for the cover, and perfect-bound reports. There is almost no limit to the amount of money you can spend on printing an annual report. But do you need to spend that much money? An excellent annual report printer will help you select the options that are best for you and your audience, even if that means walking away from some extra money for excessive options as part of the sale.

5 – Look for a Partner in the Process

An excellent annual report printer wants to create the best possible annual report within your budget that is right for your target audience. They focus on building long-term relationships with their customers so they can get repeat business. They work with you, make helpful suggestions, and deliver the best possible annual report for your customers.

Let InstantPublisher Be Your Partner for Annual Report Printing Services

InstantPublisher has considerable experience producing, printing, and binding annual reports. Our experience with book printing services provides that right blend of skills necessary to produce world-class annual reports. Contact us at 1-800-259-2592, fill out our online contact form, or send an email to questions@instantpublisher.com to get more information about our annual report printing services.

Why Every Entrepreneur Should Print A Book.

As an entrepreneur what is one of the most sought-after items for your business?  It is Attention!

Even the best products will not sell themselves. If you need to sell more products or services, start with attention! Once you have the attention of your consumer, then you can show them the benefits of your product or service.  Same thing goes if your want to raise money….you have to get the attention from angles and PE funds to pitch them.

You see where I am going here?  There are many ways to get attention; but, in my experience, writing and publishing a book is not only one of the best ways to get attention it is one of the most under-utilized methods of gaining attention by entrepreneurs.

How does a book get your attention?  A book is great for getting attention because it is a multi-purpose marketing tool with unique abilities to create attention that you can turn into almost anything else you want: sales, media, word of mouth and authority.

How can InstantPublisher help?

Publishing a book is expensive, right?  Publishing a book is a lot cheaper than many forms of marketing out there if the author is willing to do the work.  Sure, if you want to hire someone to write your book for you then it will be expensive.  But if you have the ability to put your thoughts down on paper it can be extremely affordable.  For example, if you put together something simple in Word with one of InstantPublisher’s 5.5×8.5 templates you can publish a book for as little as $100 for 25 copies if you keep the content at 60 pages or below.  If you stick to this simple platform, you can also print 1000 copies for $1,000.

Can I customize my book to gain more attention?

With 100’s of different publishing options, InstantPublisher can create any book you can imagine. Sometimes quantity over quality may not be what you’re looking for and we can help with that as well.  With options ranging from simple rounded corners or foil stamping all the way up to custom leather hardcover with ribbon bookmarks….we have every option available.

Can I get help with my publishing project or am I on my own?

InstantPublisher can help you with your publishing project in every way you can imagine. Consultation services are provided to all our customers at no cost.  We offer many services ranging from simple layout and cover design to full-on ghost-writing services.  We can also offer marketing services including printing flyers and mailings or book warehousing and distribution.

If you’re ready to print your books and need a simple quote click here https://www.instantpublisher.com/book_calculator.aspx

For more personalized service, give us a call at 800-259-2592 or email questions@instantpublisher.com

5 Ways to Save Money by Outsourcing Your Company’s Printing Needs

Many people have access to computer programs and printers. Some business owners may think that they can save money by taking a DIY approach to printing. They don’t think they need to outsource to an annual report printing service or to calendar publishers’ for their company’s printed materials.

Unfortunately, this is usually a misguided idea and the company would save significantly more by outsourcing their printing needs.

Company reports using InstantPublisher’s annual report printing service

1. Quality

Businesses have niches. Most people realize they shouldn’t take their grandmother to the same doctor who cares for their beloved poodle because one doctor specializes in animals and the other in people.

Businesses are the same. Outsourcing to a printing company allows professionals to get the job done right. The printed materials professionals produce will always be superior to what a builder, car salesman, or baker can create.

2. Skillset

As above, a printing company has people who are trained in custom printing. They know how to format a document for the desired layout, how to adjust image coloring, and what margins are appropriate for what page size.

A business owner or their employees may be able to learn these skills but it will take long hours of education to understand what is already part of the printing company’s skillset. Time is money and a business owner will lose more than he will gain by spending six months to learn the ins and outs of printing when he could easily and cost-efficiently hire a printing company.

3. Software

Quality software costs money. A printing company will already have the software needed for an excellent print job at their fingertips. A business owner would need to research the software needed for their print job, purchase it, and learn to use it. This is a huge investment when the companies printing needs are only occasional.

4. Hardware

Professional quality printing can’t be done on a home printer. High-quality printers cost money. They take up space. They need maintenance. In short, for occasional printing needs, the high-quality printer needed for professional-looking brochures, pamphlets, etc. is a poor investment.

5. Additional Services

Many printing companies offer additional services. Not only will they print your material but they can help you put it together too. Some companies offer the services of a ghostwriter to make sure that your message is professional, succinct, clear, and error-free. Many printing companies offer low-cost custom illustrations. Their staff artists can get images unique to the business that perfectly meets their needs instead of the company being forced to use stock images or amateur illustrations in their professional printed materials.

Another service that many printing companies offer is bulk mailing. Companies can save time and manpower by purchasing bulk mailing service from their printing company.

Ready to Outsource?

InstantPublisher helps companies print high-quality low-cost materials. Call 1-800-259-2592 to speak to a printing expert. You can also email questions@instantpublisher.com or fill out this online contact form.

9 Ways Publishing a Calendar Promotes Your Business

When you think of promotion, printing calendars may not be the first thing that comes to mind, but maybe it should be. Calendars are versatile tools that can be used for marketing, promotion, and creating goodwill. Below are nine ways ordering calendars from a calendar publisher can benefit you and your business. Open calendar from calendar publishers

1. Daily Reminder of Who You Are

Most people glance at their calendars at least once per day. That means the customer will get a daily reminder of who you are. What better way to keep your company fresh in their mind?

2. It Keeps Your Phone Number and Website Information Easily Accessible.

Every business knows that each additional step it takes a customer to reach them is one more step where they can lose a potential sale. With a promotional calendar, not only will your customers remember who you are, but when they are in need of your product or service, your number is already there hanging on their wall. No need to open a phone book or do an internet search. And, because your information is so accessible, the chances of them taking the time to look up a competitor instead is very low. You’ve made your company the easy choice, and people like easy.

3. Newsletter Sign Up Incentive

Imagine a world where you could ask a customer to add themselves to your email list in exchange for a giant copy of your business card to hang on their wall. That is the potential of calendars. You can offer them as an incentive to sign up to your email list and then, in exchange, send the customer a calendar with your logo, phone number, and website to proudly display on their refrigerator or office wall.

4. Event Reminder

A promotional calendar is an excellent place to note sales you are planning for the year. You can write in a reminder such as half off on Black Friday or a Labor Day sale right on the calendar itself. Customers will already have it marked on their calendar, so there is no way they will forget.

5. Show Off Your Product

Calendars are a great place to showcase your products. Each turn of the calendar page is another chance to entice customers with captivating pictures of your products or services in action.

6. Note Important Events

Calendars are a great place to mark events your customers may want to attend. Not only will they appreciate the notice, but they will be sure to look for your vendor’s table.

7. Announce a New Product

Calendars are a perfect place to remind customers about the release date for new products. Don’t forget to include pictures that will make your customers hungry for your wares.

8. Useful Gift

Calendars are a useful tool. Even in the digital age, many people can still use a physical calendar. They also have a twelve month lifespan, which is more use than customers are likely to get out of other promotional trinkets or baubles.

9. Say Thanks

Calendars are a great way to say “thank you” to customers, especially during the holiday season. Including a lovely calendar free with their purchases makes customers feel appreciated.

To add a calendar to your promotional toolbox, give us a call at 901-853-7070 or toll-free at 1-800-259-2592, email us at questions@InstantPublisher.com, or complete our simple online contact form.