Why Every Entrepreneur Should Print A Book.

As an entrepreneur what is one of the most sought-after items for your business?  It is Attention!

Even the best products will not sell themselves. If you need to sell more products or services, start with attention! Once you have the attention of your consumer, then you can show them the benefits of your product or service.  Same thing goes if your want to raise money….you have to get the attention from angles and PE funds to pitch them.

You see where I am going here?  There are many ways to get attention; but, in my experience, writing and publishing a book is not only one of the best ways to get attention it is one of the most under-utilized methods of gaining attention by entrepreneurs.

How does a book get your attention?  A book is great for getting attention because it is a multi-purpose marketing tool with unique abilities to create attention that you can turn into almost anything else you want: sales, media, word of mouth and authority.

How can InstantPublisher help?

Publishing a book is expensive, right?  Publishing a book is a lot cheaper than many forms of marketing out there if the author is willing to do the work.  Sure, if you want to hire someone to write your book for you then it will be expensive.  But if you have the ability to put your thoughts down on paper it can be extremely affordable.  For example, if you put together something simple in Word with one of InstantPublisher’s 5.5×8.5 templates you can publish a book for as little as $100 for 25 copies if you keep the content at 60 pages or below.  If you stick to this simple platform, you can also print 1000 copies for $1,000.

Can I customize my book to gain more attention?

With 100’s of different publishing options, InstantPublisher can create any book you can imagine. Sometimes quantity over quality may not be what you’re looking for and we can help with that as well.  With options ranging from simple rounded corners or foil stamping all the way up to custom leather hardcover with ribbon bookmarks….we have every option available.

Can I get help with my publishing project or am I on my own?

InstantPublisher can help you with your publishing project in every way you can imagine. Consultation services are provided to all our customers at no cost.  We offer many services ranging from simple layout and cover design to full-on ghost-writing services.  We can also offer marketing services including printing flyers and mailings or book warehousing and distribution.

If you’re ready to print your books and need a simple quote click here https://www.instantpublisher.com/book_calculator.aspx

For more personalized service, give us a call at 800-259-2592 or email questions@instantpublisher.com

5 Ways to Save Money by Outsourcing Your Company’s Printing Needs

Many people have access to computer programs and printers. Some business owners may think that they can save money by taking a DIY approach to printing. They don’t think they need to outsource to an annual report printing service or to calendar publishers’ for their company’s printed materials.

Unfortunately, this is usually a misguided idea and the company would save significantly more by outsourcing their printing needs.

Company reports using InstantPublisher’s annual report printing service

1. Quality

Businesses have niches. Most people realize they shouldn’t take their grandmother to the same doctor who cares for their beloved poodle because one doctor specializes in animals and the other in people.

Businesses are the same. Outsourcing to a printing company allows professionals to get the job done right. The printed materials professionals produce will always be superior to what a builder, car salesman, or baker can create.

2. Skillset

As above, a printing company has people who are trained in custom printing. They know how to format a document for the desired layout, how to adjust image coloring, and what margins are appropriate for what page size.

A business owner or their employees may be able to learn these skills but it will take long hours of education to understand what is already part of the printing company’s skillset. Time is money and a business owner will lose more than he will gain by spending six months to learn the ins and outs of printing when he could easily and cost-efficiently hire a printing company.

3. Software

Quality software costs money. A printing company will already have the software needed for an excellent print job at their fingertips. A business owner would need to research the software needed for their print job, purchase it, and learn to use it. This is a huge investment when the companies printing needs are only occasional.

4. Hardware

Professional quality printing can’t be done on a home printer. High-quality printers cost money. They take up space. They need maintenance. In short, for occasional printing needs, the high-quality printer needed for professional-looking brochures, pamphlets, etc. is a poor investment.

5. Additional Services

Many printing companies offer additional services. Not only will they print your material but they can help you put it together too. Some companies offer the services of a ghostwriter to make sure that your message is professional, succinct, clear, and error-free. Many printing companies offer low-cost custom illustrations. Their staff artists can get images unique to the business that perfectly meets their needs instead of the company being forced to use stock images or amateur illustrations in their professional printed materials.

Another service that many printing companies offer is bulk mailing. Companies can save time and manpower by purchasing bulk mailing service from their printing company.

Ready to Outsource?

InstantPublisher helps companies print high-quality low-cost materials. Call 1-800-259-2592 to speak to a printing expert. You can also email questions@instantpublisher.com or fill out this online contact form.

9 Ways Publishing a Calendar Promotes Your Business

When you think of promotion, printing calendars may not be the first thing that comes to mind, but maybe it should be. Calendars are versatile tools that can be used for marketing, promotion, and creating goodwill. Below are nine ways ordering calendars from a calendar publisher can benefit you and your business. Open calendar from calendar publishers

1. Daily Reminder of Who You Are

Most people glance at their calendars at least once per day. That means the customer will get a daily reminder of who you are. What better way to keep your company fresh in their mind?

2. It Keeps Your Phone Number and Website Information Easily Accessible.

Every business knows that each additional step it takes a customer to reach them is one more step where they can lose a potential sale. With a promotional calendar, not only will your customers remember who you are, but when they are in need of your product or service, your number is already there hanging on their wall. No need to open a phone book or do an internet search. And, because your information is so accessible, the chances of them taking the time to look up a competitor instead is very low. You’ve made your company the easy choice, and people like easy.

3. Newsletter Sign Up Incentive

Imagine a world where you could ask a customer to add themselves to your email list in exchange for a giant copy of your business card to hang on their wall. That is the potential of calendars. You can offer them as an incentive to sign up to your email list and then, in exchange, send the customer a calendar with your logo, phone number, and website to proudly display on their refrigerator or office wall.

4. Event Reminder

A promotional calendar is an excellent place to note sales you are planning for the year. You can write in a reminder such as half off on Black Friday or a Labor Day sale right on the calendar itself. Customers will already have it marked on their calendar, so there is no way they will forget.

5. Show Off Your Product

Calendars are a great place to showcase your products. Each turn of the calendar page is another chance to entice customers with captivating pictures of your products or services in action.

6. Note Important Events

Calendars are a great place to mark events your customers may want to attend. Not only will they appreciate the notice, but they will be sure to look for your vendor’s table.

7. Announce a New Product

Calendars are a perfect place to remind customers about the release date for new products. Don’t forget to include pictures that will make your customers hungry for your wares.

8. Useful Gift

Calendars are a useful tool. Even in the digital age, many people can still use a physical calendar. They also have a twelve month lifespan, which is more use than customers are likely to get out of other promotional trinkets or baubles.

9. Say Thanks

Calendars are a great way to say “thank you” to customers, especially during the holiday season. Including a lovely calendar free with their purchases makes customers feel appreciated.

To add a calendar to your promotional toolbox, give us a call at 901-853-7070 or toll-free at 1-800-259-2592, email us at questions@InstantPublisher.com, or complete our simple online contact form.