Many people have access to computer programs and printers. Some business owners may think that they can save money by taking a DIY approach to printing. They don’t think they need to outsource to an annual report printing service or to calendar publishers’ for their company’s printed materials.
Unfortunately, this is usually a misguided idea and the company would save significantly more by outsourcing their printing needs.
1. Quality
Businesses have niches. Most people realize they shouldn’t take their grandmother to the same doctor who cares for their beloved poodle because one doctor specializes in animals and the other in people.
Businesses are the same. Outsourcing to a printing company allows professionals to get the job done right. The printed materials professionals produce will always be superior to what a builder, car salesman, or baker can create.
2. Skillset
As above, a printing company has people who are trained in custom printing. They know how to format a document for the desired layout, how to adjust image coloring, and what margins are appropriate for what page size.
A business owner or their employees may be able to learn these skills but it will take long hours of education to understand what is already part of the printing company’s skillset. Time is money and a business owner will lose more than he will gain by spending six months to learn the ins and outs of printing when he could easily and cost-efficiently hire a printing company.
3. Software
Quality software costs money. A printing company will already have the software needed for an excellent print job at their fingertips. A business owner would need to research the software needed for their print job, purchase it, and learn to use it. This is a huge investment when the companies printing needs are only occasional.
4. Hardware
Professional quality printing can’t be done on a home printer. High-quality printers cost money. They take up space. They need maintenance. In short, for occasional printing needs, the high-quality printer needed for professional-looking brochures, pamphlets, etc. is a poor investment.
5. Additional Services
Many printing companies offer additional services. Not only will they print your material but they can help you put it together too. Some companies offer the services of a ghostwriter to make sure that your message is professional, succinct, clear, and error-free. Many printing companies offer low-cost custom illustrations. Their staff artists can get images unique to the business that perfectly meets their needs instead of the company being forced to use stock images or amateur illustrations in their professional printed materials.
Another service that many printing companies offer is bulk mailing. Companies can save time and manpower by purchasing bulk mailing service from their printing company.
Ready to Outsource?
InstantPublisher helps companies print high-quality low-cost materials. Call 1-800-259-2592 to speak to a printing expert. You can also email questions@instantpublisher.com or fill out this online contact form.