When you think of promotion, printing calendars may not be the first thing that comes to mind, but maybe it should be. Calendars are versatile tools that can be used for marketing, promotion, and creating goodwill. Below are nine ways ordering calendars from a calendar publisher can benefit you and your business.
1. Daily Reminder of Who You Are
Most people glance at their calendars at least once per day. That means the customer will get a daily reminder of who you are. What better way to keep your company fresh in their mind?
2. It Keeps Your Phone Number and Website Information Easily Accessible.
Every business knows that each additional step it takes a customer to reach them is one more step where they can lose a potential sale. With a promotional calendar, not only will your customers remember who you are, but when they are in need of your product or service, your number is already there hanging on their wall. No need to open a phone book or do an internet search. And, because your information is so accessible, the chances of them taking the time to look up a competitor instead is very low. You’ve made your company the easy choice, and people like easy.
Imagine a world where you could ask a customer to add themselves to your email list in exchange for a giant copy of your business card to hang on their wall. That is the potential of calendars. You can offer them as an incentive to sign up to your email list and then, in exchange, send the customer a calendar with your logo, phone number, and website to proudly display on their refrigerator or office wall.
4. Event Reminder
A promotional calendar is an excellent place to note sales you are planning for the year. You can write in a reminder such as half off on Black Friday or a Labor Day sale right on the calendar itself. Customers will already have it marked on their calendar, so there is no way they will forget.
5. Show Off Your Product
Calendars are a great place to showcase your products. Each turn of the calendar page is another chance to entice customers with captivating pictures of your products or services in action.
6. Note Important Events
Calendars are a great place to mark events your customers may want to attend. Not only will they appreciate the notice, but they will be sure to look for your vendor’s table.
7. Announce a New Product
Calendars are a perfect place to remind customers about the release date for new products. Don’t forget to include pictures that will make your customers hungry for your wares.
8. Useful Gift
Calendars are a useful tool. Even in the digital age, many people can still use a physical calendar. They also have a twelve month lifespan, which is more use than customers are likely to get out of other promotional trinkets or baubles.
9. Say Thanks
Calendars are a great way to say “thank you” to customers, especially during the holiday season. Including a lovely calendar free with their purchases makes customers feel appreciated.
To add a calendar to your promotional toolbox, give us a call at 901-853-7070 or toll-free at 1-800-259-2592, email us at questions@InstantPublisher.com, or complete our simple online contact form.