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About this Book:
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This is the third edition of the book, first published in 1976 and translated into Japanese, Chinese and Spanish. The book is built on the proven strategic leadership process first developed at General Electric and used extensively in corporations, business and MBA Programs worldwide. There are over 120,000 copies in print. This edition has been expanded and updated and is used in many MBA programs. It will enable the reader to create viable and profitable strategies ranging from new ventures to assessing the current strategic portfolio. It includes a companion complete learning package including software, syllabus, lesson plans, professional slides as well as quizzes, exams and a new venture project.
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About the Author:
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Bill Rothschild is an author, consultant, professor and practitioner of the art and science of strategic leadership. He has led his own successful consulting firm for over 25 years and was the GE Corporate planner. He has authored five books and lectured and taught worldwide.
Steve Rothschild is an entreprenuerial leader who has led two new ventures and has held management positions in Marketing, project management. He holds several patents and is currently leading a new health care venture.
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