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About this Book:

More than Just a Pretty Booth takes you beyond the beautiful dispay and gives you suggestions and steps to guide you through your bridal (or other trade) show experiences. You’ll discover that all you need ever remember are four key elements that are the basis for success from bridal shows. The information is presented in a such a way as to give you some basic guidelines but still enable you to use your creativitiy and inject your individuality into your booth. If you aren’t crazy about selling, then shows are probably pretty difficult for you. It doesn’t have to be that way – it’s not a complicated as it seems. There is just a lot more involved than meets the eye. You can get business from bridal shows – you just need more information and a clearer pathway. You’ll find it easy to scan and find what you’re looking for. Best yet – you’ll be able to pick and choose what you want to try. And you’ll be able to quickly find the steps you need to take for every stage.

About the Author:

Julia Cook Markel is the co-owner – with husband Richard Markel – of MarNel Productions, which has produced Bridal Expo in California since 1985. She has provided services - and consulting - to wedding professionals for the past 25 years. She has presented bridal show marketing seminars in the U.S. and worldwide for the past 17 years, and has written several articles on how to get more business from bridal shows. Julia has lived in California most of her life, but grew up in Arkansas, where she obtained a Bachelor of Science in Education. She studied journalism at CSU, Sacramento. Julia is also the co-founder and current Vice-President of the Association for Wedding Professionals, International (the oldest international association that caters to all categories of the wedding industry).

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Order/Contact Info:

Julia Markel Fax order to 916-392-5222 or email julia@afwpi.com MarNel Productions 6700 Freeport Blvd Ste 202 Sacramento CA 95822