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About this Book:
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Sponsorship sales is a competitive business. Athletes, events and teams work to attain funding in a tough economic climate. Author Tom Mueller, a 23-year veteran of sports sponsorship business, takes readers "into the trenches" where they can learn more about how to professionally develop and market their sponsorship properties. "How to Sell" helps readers determine how to best present their sport sponsorship materials, and then how to accomplish professional sales solicitation and follow-up. It's a must-read for anyone who is independently pursuing sponsorship sales.
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