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About this Book:
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There is a right way, and a not so right way of going about in life. We certainly have a choice of how to live, how to experience the ups and downs that will inevitably come along. All the tools we need for what we choose to do are at our disposal. It is simply an issue of patience, dedication, desire, faith...and belief in ourselves and others. The choice is yours.
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About the Author:
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Manuel Escalante is professor of marketing strategy and consumer behavior. He also consults in these areas to companies in the United States and Latin America. His more than 30 years research on consumer behavior has provided insights on people as people, people as parents, people as children, people as friends and acquaintances, people who have achieved success, and people who have failed (and, of course, people as consumers, which is not within the scope of this book). Escalante is a true motivator of people because he understands.
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