About this Book: |
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. The “Whiskey Woman” wants to conquer all challenges in their career, in their personal life and also in their indulgent life. More and more women are choosing to indulge and enjoy whiskies, not only for its gratification and taste, but also for its symbolism and stature. The “Whiskey Woman” is comfortable not only chipping away at the glass ceiling, but also at the traditional male whiskey glass. It currently is an Age of Whiskey Enlightenment as women “trade up” in all aspects of their lives. They don’t just desire and strive for better, they truly want THE BEST there is to offer in everything. There simply is no room to settle for today’s “Whiskey Woman.” The BEST job, the BEST lifestyle, the BEST libation. They are aiming for the best in everything, including cocktails.
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About the Author: |
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New York native Meghan Leary is the co-owner of Involve Marketing Inc., an innovative marketing firm specializing in promotional marketing activity for world- class brands. Having worked for Southern Wine & Spirits of Upstate New York and successfully represented such esteemed portfolios as Pernod Ricard, Future Brands and Heaven Hill, this 10-year veteran takes a unique approach to brand representation. Her recent literary endeavor titled Whiskey for Women offers insight into an untapped yet promising channel of distribution for brown goods as the age of the “Whiskey Woman” surges to success. The book describes the advantages available to women in the whiskey world, as well as to account owners who can capitalize upon this nontraditional approach to increasing bar profits.
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Order/Contact Info: |
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To order a copy of Whiskey For Women, please visit www.involvemi.com. For more information on whiskey seminars and book related events, or to contact the author for media inquiries, please email orders@involvemi.com.
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