About the Author: |
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Erica Waasdorp is President of A Direct Solution, Massachusetts. She works with nonprofit clients nationally and internationally on growing monthly donor programs.
Erica Waasdorp published one of the very few books on monthly giving, called Monthly Giving: The Sleeping Giant. She created the Monthly Donor Road Map and several e-books, including the Monthly Donor Retention Play Book and many other resources. Erica regularly blogs and presents in person and virtually, on appeals, direct mail, and monthly giving.
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