About this Book: |
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This book targets start-up business owners and entrepreneurs thinking about starting a business. Its easy reading is designed for those been intimidated by the overwhelming number of manuals and materials created for people new to the world of owning a business.
I meet many people who tell me that they are opening a business, or who have been in business for a couple of years. “That’s great,” I say. Then I will ask if they have a business plan. The usual responses are “Oh, I don’t have one.” “I don’t need one,” or “When I get the business up and running, I will get one.” Here’s my favorite, “I don’t have time to put a plan together. I’m trying to run a business.” These people never find success. They remain in the proverbial driveway, while their competitors leave them in the dust!
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About the Author: |
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Brenda Wornum Moore is the CEO & President of BWM Consulting, Inc. a management, training, consulting company specializing in performance solutions for start-up and small to midsize companies. Brenda has over 17 years of extensive experience as a consultant, coach, and learning development specialist gained from working in many different arenas, including financial, pharmaceutical, retail, healthcare, service industries as well as the colleges and universities. She is a sought after speaker and workshop presenter. Brenda is on the board of directors of Bridgewater State College’s Center for Entrepreneurship Studies and on the advisory board of Breakthrough Business Performance.
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