About the Author: |
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With decades of combined experience, List and Thompson bring direct knowledge of building online, bricks-and-mortar, and network marketing business to bear on this work. Each has success in his own right, and as collaborators and business partners, they have set new standards for success.
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Book Review: |
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From the beginning to the end, this book pushes and prods the reader to achieve their goals. What do you mean you can’t is just one of the many hurdles that they help you through. But I’m afraid to, another answer from the book, afraid of what and so it continues meeting all possible objections until you give in.
Relationship management is another critical point covered in the book. No matter what business you are in, relationships are a large part of it and “Of Course You Can” covers this area very thoroughly. Familiarity of product and services, defining your target customers, attracting attention to your product, it is all here. Up Sell, Cross Sell, Bottom Up, Top Down, they even went as far as give you the buzz words. Then just when you think you have it down pat, they give you an additional Seven Business Steps. Along with this, you are given fifteen concepts that must be internalized in order to become successful. If it sounds like a lot of numbers, it’s not. It is just their way of presenting it in an understanding manner.
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