3 Benefits of Using Bulk Mailing Services for Book Publishing

One of the most important parts of the book publishing process is getting the books in your readers’ hands. In other words, sales and distribution. But this can be costly and eat into your profits if you don’t manage this expense well.

What is a Bulk Mailing Service?

A bulk mailing service can process your mailing list to make sure that it is CASS-certified. CASS stands for Coding Accuracy Support System and is a certification system used by the US Postal Service (USPS) to validate mailing addresses. This process standardizes your mailing list, updates outdated addresses, and verifies that existing addresses are valid and complete. A good bulk mailing service uses Intelligent Mail barcodes to help process the mail quicker and provide the customer with less expensive postage options when shipping your books.

Man in need of bulk mailing book self-publishing services

1 – Bulk Mailing Services Save Time

Sure, you can ship the books yourself, but this takes time, and sometimes a lot of time, especially if you have an extensive mailing list. Standardizing the mailing process automates the mailing process somewhat, allowing you to spend more time on what you do best: writing and publishing more books.

2 – Bulk Mailing Services Save Money

Postage costs when you have many packages to send are expensive, especially if you pay the standard postage cost. Bulk mailing services get you the best discounted commercial rates based on the size, weight, and the number of books you sell.

3 – Bulk Mailing Services Reduce Mailing Mistakes

Because bulk mailing lists are CASS-certified, the mailing addresses are verified and corrected, if necessary. This saves you time and money when shipping your book, ensures happy customers, and improves your mailing list’s overall quality and accuracy. Wrong or outdated addresses are flagged and either updated or removed from your mailing list altogether.

The time and cost savings of using a bulk mailing service make it worth it alone but eliminating the uncertainty and aggravation of handling the postage yourself is an added benefit.

InstantPublisher Provides Numerous Publishing Support Services

Not only are we a full-service self-publishing book printer, but we provide a wide variety of publishing support services such as book manuscript formatting, custom book cover design, and (of course) bulk mailing services.  . For more information, call 1-800-259-2592, fill out our online contact form, or send an email to questions@instantpublisher.com.

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